Brand Strategist

Penta is a leading corporate affairs advisory firm that helps organizations predict what matters and shape outcomes. By combining proprietary intelligence, stakeholder insights, and strategic counsel, we help CEOs and leadership teams navigate the increasingly complex intersection of business, policy, culture, and reputation. Our clients turn to us when the stakes are high, the signals are difficult to interpret, and the consequences of getting it wrong are significant. We are building a new model for corporate affairs advisory and are seeking leaders who want to help define the future of the industry.

Penta’s global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include many of the world's most influential organizations across technology, financial services, energy, healthcare, and other sectors, including over 25% of the Fortune 100. Penta has offices in New York, Washington DC, San Francisco, London, Brussels, Dublin, and Singapore.

Role Summary:
Penta is seeking a Brand Strategist to join our remote team. Brand Strategists help bring our creative campaigns to life, working closely with designers, strategists, directors, managing directors, and partners across multiple clients and projects. A successful candidate is intellectually curious, eager to learn and contribute, works well in teams, and is interested in developing creative solutions that help solve complex challenges. 

The Brand Strategist is expected to:

• Work collaboratively with creative, paid media, and production teams developing brand strategy and creative campaign recommendations for clients

• Draft planning materials to ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs

• Inform strategy for and project manage comprehensive creative campaign assets, including TV/video, digital, social, or audio ads; websites, event activations, and brand identity systems 

• Work in collaboration with paid media/ads management team to report on campaign performance and optimization recommendations for clients

• Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments

 The ideal candidate will have:

• Up to 1 year of full-time or internship experience in a multi-client agency focused on brand management, creative strategy, or a similar role

• Past experience creating compelling presentations using PowerPoint or Google Slides

• Excellent verbal and written communication skills

• Experience in storytelling and creative conceptualization

• A demonstrated ability to prioritize multiple, competing priorities

• Strong analytical skills, such as experience with qualitative or quantitative market research, or campaign analytics

• The ability to take initiative; motivated and self-starting

• Strong attention to detail

• Experience using AI and emerging technologies, where appropriate, to enhance efficiency, quality, and impact, while staying current on evolving capabilities and incorporating relevant innovations into day-to-day work

• An understanding of project management best practices, such as project management software or project management paradigms

• Experience working on content for complex stakeholder audiences like policymakers, investors, or media

Preferred, but not required:

• Experience with data management

• Past experience utilizing Excel or Google Sheets to track campaigns or creative projects

• Demonstrated project management experience working with creatives or production agencies

• Experience working on creative projects in complex, or highly regulated, industries like Technology, Financial Services, Energy, Healthcare, etc.

Salary Range:

The base salary range for this position will be $57,000 - $67,000 depending on a candidate’s experience and qualifications as they relate to the position.

Benefits:

Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include:

• Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums​

• Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings​

• Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance

• Paid Parental Leave: 12 weeks of paid parental leave​ for birthing and non-birthing parents

• Flexible Paid Time Off: Flexible Paid Time Off (PTO) policy and a generous holiday schedule​

Additional Perks & Support:

• A monthly cell phone stipend

• Optional employee-paid pet insurance coverage through Nationwide​

• Frequent firm-wide social events and team-building activities​

• Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues

• Wellness benefits including a gym membership discount program, mental health resources, and access to virtual health consultations

Location and Remote Schedule:

This position is for US-based personnel and is fully remote. Core hours for the role will be 11 am - 5 pm ET. Regardless of geolocation, everyone on the team is expected to work an eight hour day and be online during this window, excluding standard lunch and break times.