Collaborate with marketing teams to analyze business requirements, support marketing campaign execution, conduct data analysis, and document workflows for enhanced customer engagement.
BA Marketing • Partner with marketing stakeholders to gather, analyze, and document business requirements related to campaign planning, customer journeys, and audience targeting. • Translate business needs into clear user stories, acceptance criteria, and process flows, ensuring development and marketing operations teams have actionable specifications. • Support end to end marketing campaign execution—from concept and brief creation to testing, deployment, performance tracking, and post campaign reporting. • Build executive ready PowerPoint presentations, dashboards, and visual summaries to communicate insights, campaign results, recommendations, and strategy updates. • Collaborate with cross functional teams (Marketing, CRM, Data, Technology) to optimize customer engagement, improve segmentation logic, and enhance campaign effectiveness. • Conduct data analysis to identify trends, customer behaviors, and performance gaps; provide insights to drive marketing strategy and improve conversion outcomes. • Ensure all marketing workflows, processes, and operational steps are documented, updated, and aligned with business rules and compliance requirements. • Participate in Agile ceremonies, manage Jira/Asana tasks, and support sprint planning by refining backlog items and preparing user stories for development readiness
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What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
