Business Development Director- Insurance

Business Development Director

Cinch Home Services

Cinch Home Services is seeking a Business Development Director to join our revenue organization, reporting directly to the VP of Business Development Sales Leader. This role will serve as a central growth driver responsible for identifying, developing, and closing new partnership opportunities across Cinch’s target channels.

The ideal candidate will act as a strategic “hunter,” leveraging Cinch’s industry-leading suite of solutions and emerging channel offerings to build a robust pipeline of new business. This individual will contribute to channel strategy while actively expanding sales activity across single or multiple channels. The role is critical to supporting Cinch’s aggressive growth strategy through new client acquisition and the continuous refinement of our go-to-market approach.

Key Responsibilities

• Contribute to the development and refinement of Cinch’s go-to-market strategy across priority channels.
• Identify, initiate, and develop new business opportunities through active prospecting and relationship building.
• Utilize solution-selling techniques to position Cinch’s offerings and close new strategic partnerships.
• Build and manage a strong pipeline of opportunities aligned with company growth goals.
• Maintain awareness of industry trends, competitor activity, and market opportunities to inform strategy.
• Utilize Salesforce.com as the primary CRM to track, manage, and advance opportunities through the sales pipeline.
• Develop and maintain strong internal and external relationships to support business growth.
• Lead contract negotiations in alignment with company guidelines and commercial objectives.
• Support the transition of new clients to the implementation and account management teams to ensure successful program launches.
• Provide regular updates to leadership on pipeline performance, opportunities, and potential challenges.
• Conduct market research and prospecting activities to identify profitable growth opportunities.
• Perform other duties as assigned.

Qualifications

• 7+ years of sales and business development experience, preferably within affinity marketing, partnerships, or subscription-based services.
• Demonstrated experience developing innovative business models or partnership strategies within or adjacent to the insurance industry.
• Proven ability to build and manage a strong sales pipeline and close complex partnership deals.
• Experience selling to and engaging with senior executives and C-suite stakeholders.
• Strong negotiation, communication, and presentation skills.
• Entrepreneurial mindset with the ability to develop creative solutions and adapt quickly to evolving opportunities.
• Experience with CRM tools such as Salesforce, and proficiency in Microsoft Office tools including PowerPoint and Excel.
• Ability to work independently while collaborating effectively across cross-functional teams.
• Willingness to travel as needed to support prospecting and client engagement.

Education

Bachelor’s degree in Marketing, Business, or a related field preferred.