Business Development Manager

Representative Duties and Responsibilities

• Manage a team of 7 BDRs, providing leadership, campaign feedback, and coaching

• Build, test, measure, and iterate on multi-touch outbound sequences, including: cold outreach campaign creation/review (email, phone, LinkedIn, other), warm lead follow-up, relationship-based/cross-sell campaigns, marketing-aligned campaigns, and more.

• Conduct call reviews, objection-handling, and scripting workshops.

• Hire, screen, and onboard new representatives, with a focus on getting them to their first booked meeting fast.

• Build and actively maintain objection-handling, onboarding, scripting, and product-specific training playbooks to ensure BDRs remain current as our messaging and products evolves.

• Own team performance data end-to-end, acting proactively on KPIs such as outreach completed, reply rates, meetings booked, meetings held, and opportunities/pipeline created.

• Support CRM hygiene projects that impact BDR reporting accuracy

• Deliver weekly forecast rollups to leadership, which identify and flag pipeline risks and blockers proactively.

• Partner closely with sales leads, customer success, product, and marketing to understand organizational priorities and implement campaigns that support strategic objectives (new product launches, upsell campaigns, hand-off processes, top accounts, etc).

• Design signal-based campaigns that utilize intent data, news, announcements, and current relationships to prioritize outreach.

• Configure and oversee AI-powered BDR tools (such as Apollo, Artisan Ava, or other potential future tools). Recommend new tools as necessary.

Requirements & Qualifications

• 5+ years of experience in an operations role within a marketing department, preferably in a B2B SaaS company

• Advanced hands-on experience with Salesforce; Apollo or other outbound outreach tool a plus

• 5+ years of experience in analytics, reporting and trend analysis

• Bachelor’s degree in Business Administration, Marketing, Economics, or Finance

• Strong analytical mindset with the ability to translate complex data into actionable insights.

• Experience working in a SaaS B2B company; Healthcare experience is a plus

• Strong proficiency in Excel/Google Sheets, Salesforce (reports, dashboards, campaign tracking), and experience working with other data sources like Apollo, Hubspot, or event attendance tracking.