Channel Manager - Partnerships & Alliances

Who We Are

LeagueApps is the operating system and community for youth and local sports leaders, equipping them with the technology, tools, and professional network they need to grow, scale, and play for the future. Our platform powers thousands of clubs, tournaments, leagues, camps, and facilities, serving over 10 million participants nationwide. Backed by professional leagues, teams, and athletes as investors and partners, we’re helping modernize the youth sports industry with our best-in-class SaaS platform. 

We operate at the intersection of sports, technology, and community. From registration to payments to communications, our platform makes running sports seamless for organizations across the country. Beyond software, we foster a community of leaders, sharing insights on critical issues like increasing girls’ participation in sports, preventing youth injuries, and understanding how technology is shaping the future of play. 

Mission-driven at our core, our purpose is to create amazing sports experiences for all. To further this mission, we founded and continue to support the FundPlay Foundation, a registered 501(c)(3) nonprofit dedicated to strengthening sports-based youth development organizations. FundPlay helps bring meaningful sports opportunities to hundreds of thousands of underserved kids and communities every year.      

Role Mission: The Channel Manager, Partnerships & Alliances, will be responsible for transforming our portfolio of strategic association and commercial partners into high-performance, predictable growth channels. This role requires a blend of relationship management, channel sales strategy, and operational rigor to drive pipeline, increase market share, and maximize the mutual value of our strategic alliances in the youth sports sector.

What You’ll Do

• Partner Performance: Own the pipeline and ARR targets derived from the assigned partner portfolio.
• Channel Program Management: Design, implement, and manage structured referral and resale programs, including contracting, commission/incentive structures, and co-selling guidelines.
• Sales Process Integration: Establish clear, repeatable, and scalable processes for partners to submit leads and opportunities, ensuring seamless handover to the LeagueApps sales team (SDRs/AEs).
• Joint Business Planning: Conduct quarterly and annual reviews with top-tier partners (JVA, ABCA, soccer.com) to establish joint revenue goals, enablement plans, and go-to-market strategies.

• Relationship Depth: Serve as the primary point of contact for key partner executives and operational staff, ensuring LeagueApps maintains high visibility and alignment with their strategic goals.
• Co-Marketing & Events: Collaborate with LeagueApps Marketing to plan and execute co-branded initiatives, webinars, and partner presence at major conventions (e.g., USCC) to generate demand.
• Enablement: Develop and deliver comprehensive training and enablement materials, including pitch decks, product overviews, competitive differentiation, and lead qualification criteria for partner staff.

• Pipeline Management: Utilize Salesforce and partner tracking tools to accurately forecast partner-influenced and partner-sourced revenue.
• KPI Tracking: Report on key performance indicators (KPIs) including Partner-Generated Leads (PGL), Partner-Influenced Pipeline (PIP), and Partner-Attributed ARR.
• Tech Stack Alignment: Ensure partners are leveraging any necessary technology (e.g., partner portal, shared CRM views) for efficient communication and data exchange.

Who You Are

• 3+ years of experience in Partnerships, Channel Sales, Business Development, or Alliance Management, preferably within a B2B SaaS environment.
• Proven track record of driving measurable revenue through channel partners, rather than just through co-marketing or sponsorship.
• Excellent executive-level communication and presentation skills, with the ability to manage complex relationships.
• Familiarity with CRM tools (e.g., Salesforce) and partner management platforms.
• Prior experience working within or closely with the youth sports or sports association ecosystem (e.g., NGBs, major coaching associations).
• Experience launching and scaling partner enablement and referral programs from the ground up.
• Demonstrated ability to be entrepreneurial, working independently to build new processes where none currently exist.

Compensation & Benefits 

• Base Salary: $85,000 - $135,400
• Health Benefits: Medical, Dental, Vision coverage, HSA 
• Commuter Benefits
• Home-Office Stipend
• Sports Leagues subsidies for employees and their children
• Cell phone and gym subsidies
• Mental Health Resources; Talk Space

LeagueApps is an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We are committed to building a diverse, inclusive, and equitable organization, and to helping youth sports organizers across the country do the same.The duties listed are not exclusive and other duties may be assigned as needed or desired by the employer to meet business needs. The employer reserves the right to change, add to or eliminate positions as it deems appropriate. Your employment will be at-will, meaning you or LeagueApps Inc. may terminate the employment relationship at any time, with or without cause or advance notice, for any reason. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes benefits, and other opportunities at LeagueApps. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal pay parity relative to other LeagueApps employees. We expect the majority of the candidates who are offered roles at LeagueApps to fall healthily throughout the range based on these factors.