Channel Marketing Manager, Canada

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Location:  Logitech is proud to support a hybrid work culture.  This full-time role will be open to hybrid candidates based in the Toronto Metro Area.

The Team and Role:

Logitech is looking for a Channel Marketing Manager, Canada to drive the strategy, development, and execution of To-Channel, Through-Channel marketing-based programs to expand our partnerships and drive revenue for the B2B portfolio through channel activations.

Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech. In this role, you will:

• Report to the Manager, Channel Marketing in North America (NAM) you will lead the strategy, development, and execution for Channel Marketing efforts in Canada across B2B product categories, inclusive of programs that help build our competitive differentiation and better together story 

• Collaborate with Channel partners to create joint marketing initiatives, including integrated campaigns, that drive lead-generation activities that use co-marketing dollars, where applicable

• Work cross-functionally with GTM teams and central marketing teams to ensure alignment and execution of joint marketing initiatives that build on mutually agreed goals and priorities 

• Support the Canadian Channel Sales organization and their partners to drive preference and mindshare for the Logitech for Business solution set

• Collaborate cross-functionally with Comms, Digital Marketing, Demand Gen, Content teams, and Channel leadership on partner community 

• Develop quarterly channel marketing business plans for focus partners as part of the Partner Program 

• Help build and define campaigns working with the broader Channel Marketing team in North America, including ad copy, content, design, landing page creation, and localizations in partnership with BG & regional teams

• Monitor and analyze campaigns to measure and optimize the performance of all channels, suggest optimizations to exceed KPI benchmarks and revenue attribution targets

• Consolidate results, analysis, and learnings to share best practices and drive share & re-apply across other NAM channel marketing managers

• Capacity to think strategically and to master execution; ability to translate learnings and insights into strategic guidance

• Strong digital and integrated marketing (think paid, owned, earned) know-how with a good blend of people, business, and operations experience

• Strong understanding of the Channel Marketing landscape

Qualifications & Skills:

• Proven, extensive experience in Channel Marketing

• Channel, digital, and campaign experience required

• Bachelor’s Degree, preferably in a business, marketing, or communications field or relevant industry experience

• Experience across performance marketing channels (Publishers, SEM, Programmatic Display, Retargeting Native, Paid Social, etc.)

• Proficient in B2B marketing technology tools such as Marketo, SFDC, Conversica, Tableau, etc.

• Proven track record implementing integrated digital marketing campaigns, providing guidance, and consolidating results for learnings and future optimizations within a global organization

• Extensive background and hands-on experience in media planning, including concept, creative, execution, and performance analysis, with knowledge of ad products, the latest trends, and best practice

• Able to independently structure and manage workflow and priorities

• Strong attention to detail with effective communication, analytical, interpersonal, and organizational skills

• Ability to provide counsel and strategic direction to business leaders, act as a strategic partner that energizes and educates teams

#LI-CT1

This position offers an annual salary of typically between $ 88K and $135K CAD dependent on location and experience.  In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.