Chief Marketing Officer

About the Role

Location: Remote

Role Type: Full-Time 

Reporting to: CEO

Compensation: $240,000 to $350,000 per year

As CodePath's first Chief Marketing Officer you'll own the full marketing function at CodePath, from brand and storytelling to performance, lifecycle, and conversion. You're the person who connects every touchpoint a learner, employer, or partner has with CodePath into one cohesive, high-performing system.

You own all of CodePath's marketing: brand, learner enrollment, and the B2B engine that powers our earned revenue. On the learner side, you run the growth machine that turns awareness into applications and enrollments. On the partner side, you equip the teams selling into universities and enterprises with the positioning, narratives, and product marketing that close deals.

You'll inherit a strong foundation: programs learners love, real outcomes, and the backing of partners like Amazon, Google, and Anthropic. Your job is to tie it all together, build the brand, scale the content machine, optimize the funnel, and make CodePath the defining name in AI-native tech education.

We're looking for one of the best marketers in the country to build CodePath's brand and growth engine. This is a chance to put your craft behind what could be the most meaningful work of your career, changing the lives of millions while modernizing the education and workforce systems our country relies on.

This is a high-stakes, player-coach role. You'll set the strategy, build the team with A-players, own brand and growth across every channel and program, and run it all as an AI-first operation.

The stakes are real. CodePath is scaling from tens of thousands toward millions of learners, growing toward hundreds of millions in revenue, and powering alumni careers that create billions in economic impact. The company's trajectory depends on what you build.

Brand and positioning

• Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning

• Develop and protect brand guidelines across every channel and touchpoint

• Craft the narratives that make CodePath the category-defining name in AI-native tech education

• Tell the optimistic story about CodePath and AI that makes people care, not just click

Marketing flows and conversion

• Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants

• Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences

• Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step

• Develop repeatable campaign playbooks so every launch doesn't start from scratch

Growth strategy

• Set the overall growth strategy and marketing roadmap aligned with company goals

• Provide strategic direction across paid acquisition channels like Meta and Google

• Allocate budget and resources across channels based on performance and strategic priority

• Identify and test new growth channels and partnerships

Product marketing and B2B growth

• Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers

• Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement

• Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners

• Turn learner and alumni outcomes into proof that helps close university and enterprise deals

Team leadership

• Lead and grow the marketing team: hire A-players, set high standards, and develop talent

• Foster a culture of speed, ownership, and creative excellence

• Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops

• Build scalable systems and workflows so the team moves fast without breaking things

• Collaborate cross-functionally with program, product, enrollment, and development

Key Success Metrics 

• Enrollment growth at improving efficiency: more learners year over year at a lower cost to acquire each one 

• Conversion and efficiency across the full funnel

• Brand authority: CodePath is the name people say first in AI-native tech education, measured in unaided awareness, share of voice, and inbound demand

• Earned revenue pipeline with university and enterprise partners

• A high-performing marketing team, measured by hiring, standards, and retention

• CodePath's external reputation with press, funders, and partners

Experience

• You've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millions

• You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenue

• You've built and led high-performing marketing teams

Skills

• AI-native: you don't just use AI tools, you architect marketing systems around them and get 10x leverage from the same headcount. You're at the frontier of AI-assisted brand, content, and growth operations

• Exceptional brand instincts: you tell stories that make people feel something and then act

• Strong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with data.

• Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality

• Deep understanding of lifecycle marketing, email, and conversion optimization

• Fluency across social platforms and organic content strategy

• B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win deals

Intangibles

• Founder mentality: you think like an owner, with high agency, resourceful and scrappy, solving problems before anyone asks

• Results-driven, with a bias toward action and experimentation over perfection

• Comfortable with ambiguity and rapid iteration in a fast-moving environment

CodePath is scaling toward millions of learners, and it's time for marketing to have a seat at the top table. Enrollment, employer trust, and brand reach have outgrown what a lean, generalist effort can carry. This role brings brand, performance, and product marketing under one executive for the first time, and makes that leader a peer to the CEO, accountable for the company narrative and the growth engine behind it.

This is a chance to build a category-defining, AI-native marketing organization at an education nonprofit with national reach, real outcomes, and the backing of partners like Amazon, Google, Anthropic, and Blue Meridian. Build the brand, scale the engine, and make CodePath the defining name in how the next generation gets into tech.

Compensation

CodePath has standardized salaries based on the position's level, no matter where you live. For this role, we're hiring for a Chief Marketing Officer (C-Suite level) position at an annual salary of $240,000 to $350,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.

Full-Time Employee Benefits

This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.

• Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program

• Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection

• Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)

• Professional Growth: $1,000 annual professional development stipend and home office setup support

• ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt

• Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings