Communications & Marketing Manager

Communications and Marketing Manager    

We are looking for a Communications and Marketing Manager who can work collaboratively with both internal and external stakeholders to further CASA’s mission and community impact. 

CASA of Travis County believes every child who's experienced abuse or neglect deserves to have a dedicated advocate speaking up for their best interest in court, at school, and in our community. To accomplish this, the team at CASA educates and empowers community volunteers who ensure each child's needs remain a priority in an overburdened child welfare system. Through honorable and respectful involvement with families, courts and all parties, CASA makes independent and educated recommendations that prioritize children’s safety and, wherever possible, preserve connections to their families.        

The Communications and Marketing Manager leads CASA of Travis County's marketing and communications strategy and turns organizational priorities into communications that work. Reporting to the Senior Director of Advancement, this role owns the annual communications plan, the CASA brand and storytelling, media relations, and the communications that support fundraising and volunteer recruitment. 

The Manager supervises the Communications Coordinator, who handles much of the day-to-day content production. This role sets direction, edits and approves work, and measures results, while staying ready to roll up their sleeves when the work calls for it. 

Responsibilities  

• Marketing and communications strategy 

• Develop and manage the annual marketing and communications plan, aligned with the Advancement operational plan and set in partnership with the Senior Director of Advancement. 

• Set campaign priorities, audiences, channels and timing across fundraising, volunteer recruitment and public awareness goals. 

• Manage the communications budget, including paid advertising, and recommend where to invest. 

• Track and report on performance across channels and use the results to adjust strategy. 

• Brand management and storytelling 

• Steward CASA's brand voice, messaging and visual identity across all channels and departments. 

• Maintain brand guidelines and templates to support staff across the organization in communicating consistently. 

• Lead CASA's storytelling pipeline, gathering stories of advocacy that are compelling, ethical and protective of children's confidentiality. 

• Lead production of the annual report and other key organizational publications. 

• Public relations and external communications 

• Represent CASA in community settings, cultivating relationships with media outlets, partners, and influencers to enhance CASA’s visibility and reach. 

• Monitor media coverage that pertains to CASA. 

• Serve on CASA's crisis communications team, helping keep the crisis communications plan current and carrying out communications response when it is activated. 

• Review remarks and other executive communications for the CEO and Board leadership as needed, for message and brand consistency, and write when necessary. 

• Digital marketing and audience engagement 

• Direct strategy for casatravis.org, email marketing and CASA's social channels (Facebook, Instagram, LinkedIn and TikTok). 

• Update and maintain casatravis.org as needed, ensuring that third-party platforms used with the website adhere to brand standards and that technology tools are used appropriately to support communications and audience engagement. 

• Oversee paid digital campaigns, including targeting, testing and reporting on results. 

• Own the content calendar and approve content before it goes out. 

• Cross-departmental partnership 

• Partner with the Individual Giving team on communications for annual fund campaigns, including Amplify Austin, the Spring Campaign and the End-of-Year Campaign. 

• Lead marketing and communications for the CASAblanca Gala, and support communications for the CASA Kids Golf Classic and other events. 

• Work with the volunteer recruitment team on campaigns and messaging that bring in qualified volunteer advocates, and track how communications contribute to recruitment. 

• Support donor stewardship communications, including giving society updates and impact reporting. 

• Team leadership and project management 

• Supervise, coach and develop the Communications Coordinator, setting priorities and giving clear feedback. 

• Edit and approve content produced by the Coordinator and other staff. 

• Manage relationships with vendors such as designers, photographers, videographers and printers. 

• Set up workflows in CASA's Microsoft 365 tools so projects stay on schedule. 

• Other duties as assigned. 

The Communications and Marketing Manager will spend some time in the office, which could involve intermittent physical activities, including bending, reaching, sitting, and walking during working hours. The individual in this position must be able to lift approximately 25 lbs. and stand for extended periods of time, specifically on event days. Additionally, it is anticipated that the person may spend several hours of each day seated at a personal computer. Reasonable accommodations may be made to enable a person with physical disabilities to perform the job.  

CASA of Travis County will not employ anyone who has ever been charged with a felony or misdemeanor involving a sex offense, violent act, child abuse or neglect, or related acts that would pose risks to children. Additionally, CASA will comply with requirements of Texas CASA, National CASA, the Office of the Texas Attorney General or other legal requirements in determining whether an applicant’s background check is satisfactory for employment. 
 
CASA of Travis County’s Commitment to Equal Opportunity is an important part of our core values. In order to provide the best quality advocacy for children in our community, we believe that we must be responsive to the needs of everyone who may provide, receive or be affected by our services. To that end, all policies, practices and recommendations are administered without discrimination on the basis of race, ethnicity, religion, sexual orientation, age, gender, gender identity and gender expression, marital status, physical abilities or national origin. 

• A bachelor's degree or commensurate professional experience. 

• [4+] years of experience in marketing, communications or public relations. 

• Experience supervising staff, interns or vendors and managing projects through to completion. 

• Excellent writing and editing skills, with the ability to adapt messaging for donors, volunteers, media and the broader community. 

• Experience planning and running multi-channel campaigns, including email, social media and website content. 

• Graphic design experience, with the ability to create and give direction on visual content for digital and print. 

• Experience with media relations, such as pitching stories or preparing spokespeople for interviews. 

• Comfort using performance data from email, web and social channels to make decisions. 

• Sound judgment in telling sensitive stories with respect and confidentiality. 

• Strong organization, with the ability to manage multiple deadlines. 

• Must pass CASA’s background checks, including fingerprint background check. 

• Preferred Qualifications 

• Nonprofit experience, especially in fundraising or volunteer recruitment communications. 

• Ability to write or speak Spanish with community members and supporters. 

• Experience with paid digital advertising. 

• Experience with crisis communications. 

• Familiarity with Salesforce, Microsoft 365, Adobe Creative Suite or Canva.

• Physical Requirements and Work Environment