Communications Planning Director

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Note: This is not a PR, earned media, corporate communications, or content/press role. This position is a media-driven communications strategy role focused on understanding audiences, defining the role of media across the full funnel, and building strategic frameworks that guide paid media activation. Candidates with primarily PR, earned media, or corporate comms backgrounds will not be a match.

As the Communications Planning Director, you will:

• Tell Compelling Stories: Transform complex data and insights into clear, inspiring narratives that drive strategic decision-making. You’ll present data, but more importantly, you’ll craft media-led communication stories that influence clients and internal teams.

• Break the Mold: Push the boundaries of media strategy and communications planning. Your “break-it” mindset will challenge norms, unlock growth opportunities, and fuel standout case studies. Contribute provocative strategic thinking to both priority clients and new business pitches.

• Collaborate Like a Pro: Partner closely with Client Directors, Media Planners, and Channel Leads to ensure communications strategy is fully reflected throughout paid media plans. You’ll co-define client briefs, articulate what communications must achieve, and define the jobs to be done by media to drive business outcomes.

• Be a Trusted Advisor: Build deep relationships with clients and internal partners by becoming an expert in their business. Your counsel will help shape the strategic direction of our work and deepen Tinuiti’s impact.

• Be a Category Guru: Bring a deep understanding of health and wellbeing brands - what drives them, where they’re headed, and how we help them win. You’ll share category expertise across the agency, crafting comms strategies that go beyond meeting goals to overdelivering on them. Think of yourself as the architect of our category leadership, using insights and data to build strategies that drive share, penetration, and growth.

Professional Qualifications

• 10+ years of progressive experience specifically in communications planning, media strategy, or integrated media planning. (PR, corporate comms, and earned-only roles are not aligned with this position.)

• Demonstrated ability to analyze audiences beyond demographics—understanding drivers, values, passion points, and media behaviors using data and insights tools.

• Experience across traditional, digital, and emerging media with clear understanding of how channels work together in integrated plans.

• Fluency with media, consumer, cultural, and trends research tools; strong secondary research skills.

• Ability to make strategic, data-informed decisions quickly.

• Proven experience developing and presenting communications or media strategy to marketing and media stakeholders.

• Strong critical thinking, facilitation, and problem-solving abilities.

• Excellent written and verbal communication, including building formal strategic POVs.

• Detail-oriented, organized, and comfortable navigating fast-paced, high-growth environments.

• Experience contributing to or leading new business strategy work and pitches.

The annual base salary range for this roles' listed level is currently $145,000-$165,000 plus performance bonus of up to 12%.  Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.