Consumer Loyalty Program Manager

Job Summary:

Revance is seeking a highly motivated and strategic Consumer Loyalty Program Manager to lead the development, launch, and ongoing management of a new consumer loyalty program. This role will be instrumental in shaping the go-to-market strategy, driving cross-functional execution, and ensuring long-term program performance and scalability.

The ideal candidate is a strong project manager and marketer with experience launching consumer-facing programs, managing multiple stakeholders, and delivering measurable results. This individual will be accountable for end-to-end program management – from concept and launch through optimization and growth.

Reporting to:     VP, Portfolio & Loyalty
Location:            Remote

Responsibilities/Essential Duties:

Program Strategy & Go-to-Market Planning

• Partner with the VP, Portfolio & Loyalty to develop the loyalty program strategy aligned with Revance brand and business objectives.
• Build and execute a comprehensive go-to-market plan, including positioning, consumer messaging, channel strategy, and launch timeline.
• Collaborate with brand, digital, sales, and consumer success teams to ensure integrated execution.

Cross-Functional Project Management:

• Serve as the central commercial program lead coordinating internal teams (Marketing, Sales, Legal, Finance, IT, Compliance, Agencies).
• Manage program development timelines, deliverables, and stakeholder alignment to ensure on-time launch.
• Lead working sessions, status updates, and decision-making forums to drive progress and resolve roadblocks.

Program Launch & Execution:

• Oversee all launch readiness activities including internal and external communications.
• Ensure seamless rollout across consumer touchpoints and partner channels.
• Monitor early performance and troubleshoot launch issues in real time.

Ongoing Program Management & Optimization:

• Own program operations once launched, ensuring consistent delivery, compliance, and customer and consumer satisfaction.
• Track program KPIs, including enrollment, engagement, retention, repeat purchase behavior, and ROI.
• Identify opportunities to enhance program value through new benefits, personalization, lifecycle campaigns, and partnerships.

Consumer Insights & Performance Analytics:

• Leverage consumer data and insights to inform program enhancements and marketing strategies.
• Develop reporting dashboards and performance summaries for leadership.
• Conduct competitive research and remain current on loyalty trends and best practices.

Basic Qualifications: 

• Bachelor’s degree & 5+ years’ directly related experience.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years’ experience in consumer engagement, CRM, or brand marketing.
• Proven experience developing and launching a consumer-facing program or go-to-market initiative.
• Strong project management skills with the ability to lead complex, cross-functional workstreams.
• Analytical mindset with experience measuring program performance and driving optimization.
• Excellent communication and stakeholder management skills.
• Experience in aesthetics, skincare, beauty, wellness, or healthcare consumer marketing.
• Familiarity with loyalty platforms, CRM tools, and marketing automation systems.
• Experience working with external agencies, or channel partners.
• MBA or advanced degree.
• Strategic thinking with strong executional rigor.
• Highly organized, detail-oriented, and deadline-driven.
• Consumer-first mindset with passion for brand experience.
• Comfortable operating in a fast-paced, high-growth environment.
• Collaborative leader who can influence without direct authority.

Company Summary:

Revance is a fast-growing global aesthetics and skincare company focused on providing innovative aesthetics and market-leading skincare offerings throughout every stage of life. With a differentiated portfolio of products spanning 60 countries, Revance meets the evolving needs of patients and consumers worldwide through continued innovation and commercialization of new products and treatments.

What Revance invests in you:

• Competitive Compensation including base salary and annual performance bonus.
• Flexible PTO, holidays, and parental leave.
• Generous healthcare benefits, HSA match, 401k match, employer paid life and disability insurance, pet insurance, wellness discounts and much more!

This section of the job description is required by the American with Disability Act (ADA). The ADA requires that job descriptions reflect the physical and mental demands required to effectively perform the essential duties of the job. The ADA prohibits employers from discriminating against a “qualified individual with a disability” in all aspects of the employment relationship. A “qualified individual with a disability” is “an individual who meets the education, experience, skill, and other job-related requirements of a position held or desired, and who, with reasonable accommodation, can perform the essential functions of a specified job.”

Revance is an Equal Opportunity employer. All qualified applicants will receive consideration for employment based on merit, without regard to race, color, religion, sex, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.