Content & Copy Lead

Content & Copy Lead 

About Way

Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology platform empowering brands to unlock the power of experiences. In a world where 76% of consumers prefer spending on experiences over material goods, Way enables brands to adapt to this shift with cutting-edge technology.

Founded in 2020, Way began as a solution for hospitality brands to drive brand loyalty and generate experiential revenue at scale. Industry leaders like Hyatt Hotels, Hilton, AutoCamp, and Auberge Resorts Collection rely on Way’s all-in-one experiential platform to launch unforgettable experiences — from hot air balloon rides in Mexico City to truffle hunting in the French countryside.

Way has achieved major milestones, including a $20 million Series A funding round in late 2022, led by Tiger Global and MSD Capital (Michael Dell), at a $100M valuation. As the company continues its rapid growth, we seek visionary, driven team players to join our dynamic environment, where challenges are met with unmatched rewards as we transform the hospitality and experiences industry globally.

The Role

Way is hiring an experienced and results-driven Content & Copy Lead to shape and execute a high-impact content strategy that drives awareness, authority, and demand within our enterprise audience. From long-form editorial and gated content to blogs, email campaigns, and short-form creative, you will craft compelling resources that engage prospects throughout the customer journey.

As our in-house content and thought leadership expert, you’ll collaborate closely with the CEO, VP of Marketing, Product Marketing, and cross-functional teams to develop data-driven content and campaigns that elevate Way’s position as the leader in experiential hospitality.

Key Responsibilities

• Establish category-defining thought leadership – Differentiate Way as the leading authority in experiential hospitality through strategic, high-value content.
• Develop top-of-funnel content and campaigns – Create engaging gated assets (e.g., white papers, webinars, reports) that drive high-quality lead conversions.
• Refine brand voice and messaging – Ensure consistency across all customer touchpoints, reinforcing a cohesive and compelling narrative.
• Develop and advance website content – Partner with Growth Marketing to continuously evolve and refine website content to educate, engage, and convert.
• Expand reach through partnerships and earned media – Collaborate with industry leaders, brands, and associations to co-create and distribute content that strengthens Way’s market leadership.

Qualifications

• 6-8+ years of content marketing experience, with 3-4+ years in B2B SaaS
• Proven track record of creating high-quality, high-performing content and campaigns
• Exceptional ability to distill complex ideas into compelling, engaging narratives
• Strong writing, editing, and verbal communication skills
• Ability to thrive in a fast-paced, dynamic, in-office environment

If you’re a strategic storyteller passionate about building brand authority and driving demand, we’d love to hear from you!