Content Editorial Manager

Position Overview

We’re looking for a Content Editorial Manager who can design and orchestrate AI-driven workflows that guide multi-channel editorial calendars, streamline publishing operations, and power style guide agents—while still demonstrating strong writing and editing skills.

This role serves as the central architect and orchestrator for how content is reviewed, approved, and ultimately activated across our most critical surfaces—SolarWinds Blog, Content Hub, THWACK Community, Pingdom Blog, email, social, and partner channels. Beyond managing flow, this role sets the strategy for how content shows up, where it lives, and how it evolves over time, laying the groundwork in advance of major launches and campaigns.

You’ll work closely with:

• Your manager, the Director of Marketing, Content
• Cross-functional partners in Creative, SEO/performance, web, social, community, and communications
• Business stakeholders across multiple product lines and regions

This is a hands-on, highly operational role that combines content review ownership, editorial decision-making, calendar ownership, channel orchestration, and AI workflow usage. It is not a people manager role today, but it operates at senior IC altitude, with regular exposure to senior marketing leadership and executives.

Key Responsibilities

AI-Enabled Promotion Patterns & Workflows (45%)

• Partner with AI and operations counterparts to codify and maintain standard multi-surface promotion patterns in our AI + automation stack, keeping the Editorial Promotions Playbook and promotion orchestration agents accurate and usable.
• Use AI tools and agents to draft and refine channel-specific copy and promotion plans, then edit, sequence, and QA outputs for brand voice, legal constraints, and alignment with content review decisions.
• Serve as the human in the loop for AI in promotions, continuously improving prompts, patterns, and workflows based on performance and stakeholder feedback.

Multi-Surface Publishing & Orchestration (35%)

• Design, own, and continuously refine the multi-surface editorial promotions calendar (blog, THWACK, email, social, partner/campaign surfaces), ensuring reviewed content is prioritized, adapted by channel, and published in the right format and sequence.
• Define editorial themes, cadences, and publishing windows that connect launches, campaigns, and always-on content into a coherent, forward-looking editorial plan.
• Own the end-to-end content review workflow for in-scope marketing content, coordinating reviewers, managing priorities, and ensuring SLAs and quality standards are consistently met.
• Orchestrate major launches, campaigns, research, and executive content across web, social, email, community, and other channels so they land as coherent, connected programs rather than one-off posts.
• Ensure every published asset meets basic promo hygiene, including clean tracking, correct metadata and tags, and clear CTAs and cross-links into related journeys.

Analytics & Optimization (20%)

• Partner with analytics, SEO, and marketing operations to track publishing throughput, time-to-publish after content review, cross-channel coverage, and surface-level engagement.
• Use performance insights to refine playbooks and promotion patterns, recommending what to scale back or double down on.
• Deliver concise, regular reporting on what shipped, where it showed up, how it performed, and what we’re changing as a result.

Qualifications

Experience

• 7+ years in B2B content marketing, editorial operations, or digital publishing, ideally in enterprise software, IT, or developer-focused environments.
• Hands-on experience using AI tools in content or marketing workflows (e.g., ChatGPT, Claude, Copilot, Perplexity, Jasper, Writer, or similar).
• Preferred experience with workflow automation tools (e.g., Zapier, Make, n8n) and managing/refining agentic AI workflows (e.g., via Glean or similar tools).
• Demonstrated ownership of an editorial or promotions calendar and a content review / editorial approval process spanning multiple channels (blog, community, social, email, etc.).
• Experience working with project management tools (ideally Asana) to run content workflows end-to-end.
• Comfort working cross-functionally with senior leaders, legal, product marketing, and regional teams.

Skills & Competencies

AI & Automation Skills

• Builder mindset: you’re excited to help design and refine playbooks, templates, and AI-powered workflows, not just follow them.
• Practical experience using AI tools as part of your workflow, not just experimenting:

• Prompting LLMs to draft channel-specific copy that you then refine.

• Using AI to support research, ideation, and pattern detection.

• Familiarity with at least one workflow automation tool or approach (e.g., n8n, Zapier, Make, or similar) and a willingness to partner closely with technical owners to encode playbooks into automations.
• Comfort acting as a “human quality gate” for AI outputs, especially around brand, safety, and legal constraints.

Core Editorial & Content Skills

• Strong editorial judgment and story sense: you know which assets are worth amplifying, how, and when.
• Hands-on experience with WordPress and other content experience platforms and familiarity with community and social scheduling tools used to publish and maintain content across surfaces.
• Experience running or significantly contributing to a structured content review process (e.g., standards, checklists, feedback loops, and decision-making).

Operations & Analytics

• Strong organizational and prioritization skills; able to manage multiple assets, surfaces, and stakeholders without dropping balls.
• Ability to interpret content performance metrics and translate them into clear decisions (double-down / pivot / stop).
• Experience with basic SEO and web analytics concepts (e.g., search intent, internal linking, UTM discipline, reading dashboards).

Education

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (or equivalent practical experience).