Own and execute Handoff's content strategy, lead SEO and keyword/topic clustering, partner cross-functionally to produce high-quality content, define KPIs, run experiments, scale production with internal and external contributors, and iterate based on data to drive growth.
Why join us?
Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.
We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.
What you’ll do
- Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
- Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
- Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
- Partner with Product, Sales, and Customer Success to translate real user insights into content.
- Establish clear KPIs and reporting to measure content performance and inform decisions.
- Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
- Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
- Collaborate with content marketers and external contributors to scale production effectively.
- Continuously refine strategy based on performance data, market trends, and company priorities.
About you
- 5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
- Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
- Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
- Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
- Experience working cross-functionally with product, sales, or customer-facing teams.
- Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.
- Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.
- High ownership and bias toward action in fast-paced, evolving environments.
- Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences.
- Bonus: Exposure to product marketing, storytelling, or technical product education
What we offer
- Competitive Salary + Equity
- Unlimited Paid Time Off (PTO)
- 401(k)
- Medical, Dental & Vision Insurance
- Life & Disability Insurance
- Flexible Spending Account (FSA)
- Dependent Care FSA (DC FSA)
- Relocation Allowance
- Top-Notch Equipment - Choose your laptop!
- Team Offsites
Handoff Austin, Texas, USA Office
600 Congress Ave., Austin, Texas, United States, 78701
Similar Jobs
Artificial Intelligence • Healthtech • Payments • Software
Own and execute Decoda's content and inbound growth strategy across social, blog, SEO, and paid channels. Produce short-form video and written content, design experiments to optimize engagement and cost-per-lead, manage paid and organic performance, implement analytics and attribution (GA4, UTM), track funnel metrics, and collaborate with leadership to align content with sales and brand priorities.
Top Skills:
AdobeAhrefsAsanaCanvaCapcutFigmaGa4Google AdsGoogle SeoHubspotLinkedInMeta AdsMeta Business SuiteMeta InsightsNotionSemrushTiktok AdsUtm TrackingZapier
Artificial Intelligence • Edtech • Software • Generative AI
Lead Rumi's content and community: set editorial strategy and calendar, produce high-quality written and social content, repurpose and distribute product updates and educator stories, build lightweight distribution and engagement systems, track performance, and collaborate with sales and founders to support launches and campaigns.
Top Skills:
CanvaFigmaSeo
Artificial Intelligence • Cloud • Sales • Software • Database
The Senior Content Strategist will lead content strategy across products, shape ideas, edit drafts, and collaborate with various teams to enhance content quality and performance.
Top Skills:
AeoAi ToolsSeo
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
