Content Marketer

Cybercrime is rising, reaching record highs in 2023. According to the FBI's IC3 report total losses exceeded $12 billion. With investment fraud and BEC scams at the forefront, the message is clear: the real estate sector remains a lucrative target for cybercriminals. At CertifID, we take this threat seriously and provide a secure platform that verifies the identities of parties involved in transactions, authenticates wire transfer instructions, and detects potential fraud attempts. Our technology is designed to mitigate risks and ensure that every transaction is conducted with confidence and peace of mind.

We know we couldn’t take on this challenge without our incredible team. We have been recognized as one of the Best Startups to Work for in Austin, made the Inc. 5000 list, and won Best Culture by Purpose Jobs two years in a row. We are guided by our core values and our vision of a world without wire fraud. We offer a dynamic work environment where you can contribute to meaningful impact and be part of a team dedicated to enhancing security and fighting fraud.

The Content Marketer at CertifID will be helping to scale the next stage of business growth at a Series B SaaS company by expanding our reach through high-quality education and content. By leveraging CertifID’s product strengths and the value of our solution, you’ll create engaging content that enhances our presence and educates our audience.

The ideal candidate is both a creator and collaborator, a marketer with a growth mindset who can craft compelling content, break down complex topics into digestible formats, and execute strategies that drive audience growth, brand awareness, and visibility. This role will bring the value of CertifID to our ICP audiences through a range of targeted digital content; blogs, emails, webinars, newsletters, videos, social media, and paid ads. 

How you will make your impact: 

- Craft social media snippets, blog posts, nurture emails, webinars, social media, short-form videos (and more), demonstrating content versatility across diverse formats like storyboards, case studies, and campaign messaging.

- Transform long-form content (think whitepapers, webinars, reports, and blog posts) into engaging bite-sized formats.

- Expand our in-house multimedia capabilities with light video or design editing skills.

- Collaborate with designers, video editors, and cross-functional teams to maintain brand consistency, offering creative input and feedback to enhance visual storytelling.

- Measure digital content performance quantitatively and qualitatively to improve content performance, share insights for ongoing refinement to guide content investments, and develop content calendar recommendations. 

- Deeply understand CertifID’s markets, buyers, solutions, and partners to effectively communicate our value proposition.

How you will stand out:

- You are passionate about storytelling and writing and know how to make content work across a variety of channels. 

- 4+ years of digital content marketing, creating high-impact content across various formats, ideally within a SaaS company.

- Basic video editing and graphic design skills (Canva, Adobe Suite, Figma, CapCut).

- Knowledgeable in content optimization for SEO and distribution.

- Familiarity with content performance tools (HubSpot, Google Analytics).

- Can connect tactical plans to overarching marketing strategies and plans. Collaborate with the marketing team to align content initiatives with broader marketing objectives.

- Organized and creative individual who champions content creation, proactively addressing challenges, and driving next steps.

- Eager to learn from others and committed to following through on projects with a long-term mindset for success.

Benefits:

- Health, dental, and vision Insurance

- 401k with matching and no waiting period

- Equity

- Wellness reimbursement of $300/year

- Life insurance

- Parental leave

- Flexible vacation

- Remote work reimbursement

- 5 sick days

- 12 company-paid holidays

- No work on your birthday

Change doesn't happen overnight, and the same goes for us here at CertifID. We PROGRESS collectively and individually as we grow, abiding by our core values. Protect the Customer, Raise the Bar, Operate with Urgency, Grow with Grit, Ride the Wave, Enthusiasm Spreads, Stay Connected, Send It.