Content Marketing Analyst

POSITION SUMMARY:  The Content Marketing Analyst is responsible for supporting the creation, support, planning, strategy, and maintenance of Republic Services’ customer-facing digital presence which includes, municipal websites, RepublicServices.com and other customer facing properties. The incumbent will write, test, and publish pages within the CMS (Content Management System), and will review and QA content created by contractors, agencies, or other individuals updating content on Republic Services’ digital properties. The Content Marketing Analyst will work closely with the Digital Content Manager and other Content Marketing Specialists to ensure content created supports optimized search engine results ranking.

PRINCIPAL RESPONSIBILITIES:

• With direction from the Digital Content Manager and other stakeholders: outline, write, and edit new and existing content for publication online in support of the company’s marketing & self-service objectives.

• Partners with internal municipal managers and stakeholders to create and maintain municipal microsites supporting city contracts.

• Responsible to respond to and resolve Service Now tickets for website related issues within SLA.

• Partners with the various members of the Digital Customer Experience team to contribute to the digital and content strategy, including identifying needs and proposing solutions, as well as identifying and implementing SEO best practices.

• Updates web content via Content Management System (CMS).

• Serves as a liaison between Digital Marketing and IT. Provides recommendations on priority for web content and development. Responsible for User Acceptance Testing (UAT) as needed with development.

• Assists with the designing, implementing, and analyzing A/B and multivariate testing features and partner with digital marketing analytics team to drive content strategy to meet key website goals.

• Partners with Brand, Communications and other internal stakeholders to implement brand guidelines, publish blogs, post service alerts, and collect, approve, and assist in updating content as requests are received.

• Analyzes and reports key content performance and uses data to make recommendations to support and influence the key business goals and objectives.

• Supports the review of all content being published to Republic Services’ customer facing digital properties.

• Configures, monitors, and optimizes content via Search Engine Optimization (including generative AI content optimization) to meet the companies goals and objectives

• Performs other job-related duties as assigned or apparent

QUALIFICATIONS:

• Proficient with the Microsoft Office Suite, including Excel, PowerPoint and Word.

• Strong organization skills and can provide information to others quickly upon request.

• Interpersonal skills, including the ability to communicate clearly and effectively with technical and non-technical stakeholders.

• Teamwork/collaboration mindset with the ability to work with stakeholders and leaders throughout the organization.

• Active analytical curiosity and creativity, as well as a flexible critical thinker and problem solver.

• A passion for solving challenges in simple ways for internal and external customers.

• Excellent oral and written communication skills.

• Able to work diligently and independently, but according to direction and within pre-set guidelines.

• Working knowledge of Search Engine Optimization best practices and measurement, web languages, content management workflows, web development, web analytics, digital marketing, and content management systems

MINIMUM REQUIREMENTS:

• 2 - 4 years of Marketing, web development and/or other relevant experience.

Compensation: 68k-102k DOE

Rewarding Compensation and Benefits

Eligible employees can elect to participate in:
• Comprehensive medical benefits coverage, dental plans and vision coverage.
• Health care and dependent care spending accounts. 
• Short- and long-term disability.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• Retirement plan with a generous company match.
• Employee Stock Purchase Plan (ESPP).

• Paid Time Off (PTO)

• Benefits https://jobs.republicservices.com/us/en/about-us/benefits

• Washington PTO: https://www.republicservices.com/sites/default/files/legacy_documents/Washington-PTO-Table.pdf

The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified.  Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.

ABOUT THE COMPANY

Republic Services, Inc. (NYSE: RSG) is a leader in the environmental services industry. We provide customers with the most complete set of products and services, including recycling, waste, special waste, hazardous waste and field services. Our industry-leading commitments to advance circularity and support decarbonization are helping deliver on our vision to partner with customers to create a more sustainable world.

In 2023, Republic’s total company revenue was $14.9 billion, and adjusted EBITDA was $4.4 billion. We serve 13 million customers and operate more than 1,000 locations, including collection and transfer stations, recycling and polymer centers, treatment facilities, and landfills.

Although we operate across North America, the collection, recycling, treatment, or disposal of materials is a local business, and the dynamics and opportunities differ in each market we serve. By combining local operational management with standardized business practices, we drive greater operating efficiencies across the company while maintaining day-to-day operational decisions at the local level, closest to the customer.

Our customers, including small businesses, major corporations and municipalities, want a partner with the expertise and capabilities to effectively manage their multiple recycling and waste streams. They choose Republic Services because we are committed to exceeding their expectations and helping them achieve their sustainability goals. Our 41,000 team members understand that it's not just what we do that matters, but how we do it.

Our company values guide our daily actions:

• Safe: We protect the livelihoods of our colleagues and communities.

• Committed to Serve: We go above and beyond to exceed our customers’ expectations.

• Environmentally Responsible: We take action to improve our environment.

• Driven: We deliver results in the right way.

• Human-Centered: We respect the dignity and unique potential of every person.

We are proud of our high employee engagement score of 86. We have an inclusive and diverse culture where every voice counts. In addition, our team positively impacted 4.6 million people in 2023 through the Republic Services Charitable Foundation and local community grants. These projects are designed to meet the specific needs of the communities we serve, with a focus on building sustainable neighborhoods.   

STRATEGY

Republic Services’ strategy is designed to generate profitable growth. Through acquisitions and industry advancements, we safely and sustainably manage our customers’ multiple waste streams through a North American footprint of vertically integrated assets.  

We focus on three areas of growth to meet the increasing needs of our customers: recycling and waste, environmental solutions and sustainability innovation.

With our integrated approach, strengthening our position in one area advances other areas of our business. For example, as we grow volume in recycling and waste, we collect additional material to bolster our circularity capabilities. And as we expand environmental solutions, we drive additional opportunities to provide these services to our existing recycling and waste customers.

Recycling and Waste

We continue to expand our recycling and waste business footprint throughout North America through organic growth and targeted acquisitions. The 13 million customers we serve and our more than 5 million pick-ups per day provide us with a distinct advantage. We aggregate materials at scale, unlocking new opportunities for advanced recycling. In addition, we are cross-selling new products and services to better meet our customers’ specific needs.

Environmental Solutions

Our comprehensive environmental solutions capabilities help customers safely manage their most technical waste streams. We are expanding both our capabilities and our geographic footprint. We see strong growth opportunities for our offerings, including PFAS remediation, an increasing customer need. 

SUSTAINABILITY INNOVATION

Republic’s recent innovations to advance circularity and decarbonization demonstrate our unique ability to leverage sustainability as a platform for growth.

The Republic Services Polymer Center is the nation’s first integrated plastics recycling facility. This innovative site processes rigid plastics from our recycling centers, producing recycled materials that promote true bottle-to-bottle circularity. We also formed Blue Polymers, a joint venture with Ravago, to develop facilities that will further process plastic material from our Polymer Centers to help meet the growing demand for sustainable packaging. We are building a network of Polymer Centers and Blue Polymer facilities across North America.

We continue to advance decarbonization at our landfills. As demand for renewable energy continues to grow, we have 70 landfill gas-to-energy projects in operation and plan to expand our portfolio to 115 projects by 2028.

RECENT RECOGNITION

• Barron’s 100 Most Sustainable Companies

• CDP Discloser

• Dow Jones Sustainability Indices

• Ethisphere’s World’s Most Ethical Companies

• Fortune World’s Most Admired Companies

• Great Place to Work

• Sustainability Yearbook S&P Global

Job Posting End Date

The Company expects to accept applications for this position until the posting end date but encourages interested applicants to apply as soon as possible.