Content Marketing Lead

Job Title:  Content Marketing Lead 

Reports to:  CMO 

Type:  Full time, salaried  

Location:  Remote; with occasional travel requirements to Milwaukee, WI  

About Crunchafi  

Crunchafi (formerly LeaseCrunch) is revolutionizing the world of accounting with easy-to-use, cloud-based solutions designed to simplify complex financial data management. Our products empower CPA firms and financial professionals by streamlining lease accounting, data extraction, and cash flow forecasting, helping them deliver strategic value faster and more efficiently. Trusted by over 750 firms and more than 27,000 companies, Crunchafi combines cutting-edge technology with expert support to power the future of accounting.  

Our Team  

Crunchafi is made up of passionate, forward-thinking professionals committed to transforming the accounting industry. Our team is dedicated to providing innovative solutions that simplify accounting processes and provide actionable financial insights. We value collaboration, creativity, humor, and a shared vision of improving the accounting profession through technology.  

Why Join Us?  

We are looking for talented individuals to join our growing team and contribute to our mission of empowering CPA firms and financial professionals. At Crunchafi, you’ll be part of a dynamic, collaborative environment where your ideas are valued, and your growth is supported. We offer a rewarding work/life balance, opportunities for professional development, and a chance to make a real impact in the world of accounting.  

Introduction  

Crunchafi is looking for a Content Marketing Lead to bring structure, creativity, and strategy to our content engine. This role is central to how we drive brand awareness, generate demand, and empower sales teams. You’ll lead the development and optimization of content that builds our brand, fuels our website and social channels, and supports our sales and partner teams with resources that convert.  

Responsibilities  

• Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement.  

• Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy.  

• Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends.  

• Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings.  

• Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.).  

• Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams.  

• Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels.  

• Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals.  

Qualifications  

• 3–5 years of experience in content marketing, copywriting, or similar roles within a B2B SaaS or accounting/financial technology company.  

• Proven experience driving SEO growth through content planning, optimization, and performance tracking.  

• Strong background in sales enablement content and understanding of the buyer’s journey.  

• Excellent writing and editing skills and able to simplify technical topics into clear, engaging messages.  

• Extensive experience with creative and publishing tools such as InDesign, Figma, or Canva (preferred).  

• Familiarity with HubSpot or similar CRM/marketing automation platforms (preferred).  

• Highly organized self-starter who thrives in a fast-paced, collaborative environment.  

• Strategic thinker with the ability to connect content initiatives to measurable business outcomes.  

• Experience working with CPA firms, accounting software, or fintech audiences.  

Benefits   

• Competitive salary 

• Health, dental, and vision plans  

• 401(k) Retirement savings plan for US-based employees 

• 100% remote work environment, with occasional travel for in-person company and/or team meetings 

• Unlimited PTO 

• Significant professional development growth opportunities  

• Dynamic and inclusive company culture with real commitment to our values