Content Marketing Manager, AIO (B2B)

Content Marketing Manager, AIO (B2B) 
Employment Type: Full-time 
Reports to: Director, Global Demand Gen 

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Safeguard Global is seeking a Content Marketing Manager, AIO (AI Optimization) to lead B2B content strategy and execution with a focus on AI-driven discovery, enterprise buyers, and complex global workforce topics. This role is responsible for ensuring Safeguard Global’s content is authoritative, discoverable, and trusted across traditional search and emerging AI-powered platforms. 

You’ll translate complex HR, payroll, compliance, and global employment concepts into clear, compelling content that supports demand generation, brand authority, and sales enablement — while adapting content strategies for how decision-makers increasingly rely on AI for research and evaluation. 

Key Responsibilities 

• Own and execute a B2B content strategy optimized for AI-powered search and discovery (AIO) 

• Create and manage content that supports the full buyer journey, including blogs, whitepapers, guides, landing pages, case studies, FAQs, and thought leadership 

• Optimize content for AI visibility, entity-based SEO, and structured data, ensuring accuracy and consistency across AI-generated responses 

• Partner with Demand Generation, Product Marketing, Sales, and Regional Marketing teams to align content with pipeline goals and global priorities 

• Audit, refresh, and expand existing content to improve performance in organic search and AI-driven channels 

• Use analytics, SEO, and AI tools to measure performance, identify gaps, and guide content investment decisions 

• Manage editorial calendars and collaborate with subject matter experts, freelancers, and agencies 

• Monitor industry trends related to AI search, B2B buying behavior, and global workforce regulations, adapting content accordingly 

Qualifications & Experience 

• 5–8 years of experience in B2B content marketing, preferably in SaaS, HR tech, payroll, or professional services 

• Proven success building content strategies that drive organic growth, lead generation, and brand authority 

• Strong understanding of SEO fundamentals and evolving AI-influenced search and discovery environments 

• Experience translating complex, regulated topics into accessible, authoritative content for enterprise audiences 

• Hands-on experience with content and SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, CMS platforms) 

• Excellent writing, editing, and stakeholder management skills 

• Data-driven mindset with the ability to connect content performance to business outcomes 

• Experience working cross-functionally in a global, matrixed organization  

Nice to Have 

• Experience in global employment, payroll, HR, compliance, or workforce management 

• Familiarity with structured data, schema, and entity optimization 

• Experience supporting ABM or enterprise sales motions 

• Experience working with international or distributed teams