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Write and edit B2B marketing content across channels (web, email, ads, social, print), produce SEO-friendly and conversion-focused copy, develop thought leadership and case studies, review technical contributions, collaborate with designers and analysts, and manage multiple projects to maintain consistent brand voice.
Top Skills:
Ai Content GenerationSeo
Marketing Tech
Contract content writer producing SEO-informed recruitment marketing and employer-branding content focused on local hiring for tax professionals. Responsibilities include writing long-form blog articles, local landing pages, 'day in the life' features, and evergreen recruitment content; collaborating with stakeholders and SEO agencies; incorporating feedback; and supporting content strategy and editorial planning under a 44-hour monthly retainer.
Top Skills:
Ai-Assisted WritingSeo
Marketing Tech
Contract content marketer producing campaign-driven B2B legal tech content for plaintiff law firms: long-form blogs, emails, case studies, landing pages, and social media. Collaborate with product marketing and SMEs, maintain brand voice, apply SEO, support product launches, and adapt messaging for enterprise and mid-market segments. 10–15 hours/week ongoing engagement.
Top Skills:
AIHubspotInstagramLinkedInSeo
Objective
To support client’s internal content marketing efforts by creating strategic, SEO-optimized long-form and campaign content that reflects the agency’s creative and professional voice. The goal is to refine the client's own brand presence, generate leads, and lay the groundwork for scaling this service to clients.
Profile OverviewThis client is an integrated marketing agency who seeks a content writer who excels in strategic thinking, understands complex regulated industries, and can write persuasively for marketing funnel objectives. The ideal writer will be embedded into the team, bringing a balance of creativity, technical accuracy, and brand alignment.
Scope- Commitment: 10 hours per week to start, with potential for more.
- Duration: Initial 6-month engagement preferred.
- Content Types: SEO-driven blog posts, lead magnets and downloadable resources, web and landing page content, case studies, and email newsletters
- Collaborate with internal stakeholders to develop content that promotes capabilities.
- Translate keyword research and marketing insights into compelling long-form content.
- Craft industry-specific landing pages to drive conversions.
- Refresh existing thought leadership and web content for SEO optimization.
- Support development of downloadable lead-gen content from internal training materials.
- Contribute strategic content ideas tailored to marketing funnel stages.
- Proven experience writing for B2B audiences, ideally within either the medical, financial Services / insurance, higher education, global Manufacturing is a huge plus
- Strong grasp of marketing funnel stages and strategic content development.
- Demonstrated ability to maintain brand voice while appealing to target audiences.
- Comfort with incorporating SEO best practices naturally into writing.
- Experience with SEMrush or similar SEO tools preferred.
- Comfortable receiving and integrating constructive feedback.
- Familiarity with collaborative workflows (Slack, Teams, Zoom, etc.).
Client is a multidisciplinary integrated marketing agency specializing in regulated and complex industries. Known for its deep understanding of client sectors and creative approach to content strategy, client blends strategic insight with campaign execution across digital platforms.
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
