AppLaunchpad
Content & SEO Specialist
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Role overview
We’re looking for a Content & SEO Specialist who can turn app store optimization topics into clear, helpful content that actually ranks and converts.
Responsibilities
- Write and optimize blogs around ASO, app marketing, and screenshots
- Perform keyword research and content planning
- Update existing content to improve rankings
- Work closely with product and growth teams
Requirements
- Strong writing skills
- Basic SEO knowledge (on-page, internal linking, search intent)
- Familiarity with mobile apps or SaaS content is a plus
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
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- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
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- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
