Contract Copywriter, B2B

About Equip 

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

About the role

We’re seeking a contract Copywriter to support our B2B content efforts, focused on reaching healthcare providers and insurance partners. In this role, you’ll contribute to a range of content, from polished client-facing materials to foundational messaging documents. You’ll help translate clinical concepts and treatment models into clear, respectful, and accessible language tailored to professional audiences. You’ll bring curiosity, care, and nuance to each assignment, helping to craft the empathetic communications necessary for the sensitive nature of eating disorders and their treatment. We’re looking for a writer who goes beyond executing assignments—someone who can integrate with our team, participate in key conversations, and collaborate closely with stakeholders to ensure alignment, accuracy, and care in our messaging.

This is a part-time contract role (10–15 hours per week).

Responsibilities

• Write and refine a range of B2B content, including: email communications, one-pagers and sales collateral, presentation decks, case studies, messaging and positioning documents.

• Translate complex clinical and healthcare concepts into clear, accurate, and audience-appropriate language.

• Develop content that reflects a high degree of empathy and sensitivity, particularly given the nature of eating disorder care.

• Partner with marketing and cross-functional teams to thoughtfully develop and iterate on messaging.

• Ensure consistency in voice, tone, and positioning across all B2B materials.

• Incorporate feedback from stakeholders and subject matter experts, including Clinical and Legal teams as needed.

• Participate in team meetings and integrate into internal workflows and communication channels to support effective collaboration (as needed).

• Perform other duties as assigned.

Qualifications

• 4+ years of professional copywriting experience, with a strong focus on B2B content.

• Experience writing for healthcare audiences (e.g., providers, payors, or health systems).

• Demonstrated ability to write with empathy, nuance, and care, especially when addressing sensitive or complex topics.

• Strong ability to distill clinical or technical information into clear, respectful, and engaging content.

• Experience developing a variety of content types, including sales enablement and strategic messaging materials.

• Comfortable working as an embedded contractor within a collaborative, cross-functional team.

• Strong communication and organizational skills, with the ability to manage priorities independently.

• Familiarity with healthcare regulations, compliance considerations, or clinical topics.

Physical Demands

Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.

At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of  members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law. 

Our dedication to equitable access, which is core to our mission, extends to how we build our "village." In line with our commitment to Diversity, Equity, Inclusion, and Belonging (DEIB), we are dedicated to an accessible hiring process where all candidates feel a true sense of belonging. If you require a reasonable accommodation to complete your application, interview, or perform the essential functions of a role, we invite you to reach out to our People team at [email protected].

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