Conversion Copywriter

🏔Product: TLDR is the largest network of tech newsletters in the world, with over 7M subscribers covering everything from startups and software engineering to AI, cybersecurity, product, and more. Every issue is written by builders in tech. Both TLDR Crypto writers both work at Coinbase, TLDR Dev is written by engineers from DeepMind and Meta, TLDR AI is written by researchers from Anthropic and Adobe. That’s why TLDR is the best way to stay current on what truly matters in tech.

💪Team: Our 24-person full time team includes alumni of TikTok, Business Insider, Morning Brew, and other top media brands.

📈Traction: We doubled our revenue from 2024 to 2025 and are looking to double revenue again in 2026. We are supported by advertisers who want to reach tech’s decision makers, including AWS, Google Cloud, Anthropic, Slack, Notion, and GitHub.

In this role, you will:

• Write persuasive, high-converting ad copy for our sponsors that aligns with their goals and TLDR’s editorial tone.

• Partner with our sales and marketing teams to refine and improve outbound templates, follow-up emails, and pitch decks.

• Write and optimize paid ad copy across platforms (Meta, LinkedIn, newsletter sponsorships, etc.) to boost CTRs and conversion rates.

• Craft and test landing page copy that drives measurable conversions (ie. leads)

• Develop and maintain TLDR’s voice, tone and messaging across all channels.

• Use data and testing to continually refine messaging for better engagement and outcomes.

• Sponsor copy meets or exceeds expectations while reducing average turnaround time to 1-2 days

• Increase in average sponsor CTRs

• Improved conversion rates across paid ads, landing pages, and sales emails

• Unifying and building a playbook on TLDR’s voice, tone and messaging across all sales and marketing channels

• 3+ years of experience writing conversion-focused copy across multiple formats: email, landing pages, and paid social ads

• Must have a portfolio of conversion-driven copy (ideally includes results)

• Primary skills:

  • Used to working at lean teams and having a high degree of ownership

  • Understand conversion psychology (pain points, value propositions, CTAs) and have the ability to apply it

  • Comfortable with iterative testing and using performance data to refine copy.

  • Marketing to marketers is a plus (especially demand gen/performance marketers)

• Secondary skills:

  • Excellent communicator; thrives in fast-paced, autonomous environments

  • Clear, persuasive writing with a direct-response mindset.

  • Strong attention to detail (grammar, tone consistency, brand voice), and ability to adapt tone for different audiences (e.g., tech marketers, developers, founders, etc.)).

• If the majority of your experience is long-form editorial writing, this would be a negative. We are looking for someone that can write direct, conversion-focused copy.

• Do not have a portfolio to share

🤑Compensation: $95,000 - $110,000

🌎Location: We’re a 100% remote company distributed across the US and Canada

🤝Team Events: Annual team offsite. Tell us where we should go next!

🏝️Time to Recharge: Flexible PTO. Most team members will enjoy 2-3 weeks off per year + holidays

🏥Health Benefits: Comprehensive medical, dental and vision benefits with 100% paid option

📈401(k) Plan: Empower 401(k)

🍼Paid Parental Leave

💻Home Office Stipend: We're on Macbook Air M4s. Get a new monitor, headset, and chair on us.

🔰Learning & Development Stipend: We are a curious group that believes in learning.

💪Autonomy and Agency: Contribute to the growth of one of the largest newsletters in the world.

📥 If you're ready to make a tremendous impact at a bootstrapped and profitable startup, please apply. Please let us know if you need any accommodation during any part of the interview process.

• Inc story on how TLDR was founded

• Pricing and demographic information in TLDR’s latest media kit