Creative Strategist (Paid Social)

Why WarriorBabe?
At WarriorBabe, we believe in the power of dedication and personal growth.  You'll be surrounded by a vibrant team that shares your passion for fitness and helping women flourish.  Together, we are on a mission to transform lives and create a community that thrives on empowerment.

Offering personalized macronutrient plans and workout programming, WarriorBabe ensures each woman's unique needs are met.  With one-on-one coaching, a dedicated mobile app, and a vibrant online community, WarriorBabe provides the tools and support necessary for lasting success.  Ideal for women of all ages and fitness levels, WarriorBabe adapts to ensure continuous progress and achievement of fitness goals.

Our Mission

Help 100,000 women regain their personal power and feel confident in their skin

About the role

We are looking for a Paid Creative Lead and senior leader within the WarriorBabe Marketing team, responsible for building and leading the creative engine that powers new customer acquisition through paid channels. This role owns the development, testing, and scaling of high-performing video and ad creatives across Meta, YouTube, TikTok, and emerging platforms.

This position requires deep expertise in direct-response video advertising, creative testing strategy, and high-volume production management. The Paid Creative Lead will hire, train, and manage a blended team of onshore and offshore editors, ensuring scalable, cost-effective output without sacrificing quality.

As the owner of paid creative performance, this leader directly influences WarriorBabe’s revenue growth, controlling the volume and quality of winning ads, funnel creative, and VSL iterations that drive lower CPAs, higher ROAS, and continuous scaling opportunities.

What you'll do

• Lead the paid creative strategy and execution across all acquisition channels.
• Own the pipeline of new ad concepts, VSLs, and iterations to ensure a steady flow of winning creatives.
• Build, manage, and scale a team of editors and creative partners (onshore/offshore).
• Own the production pipeline and asset management systems, ensuring efficient workflows that balance speed, cost, and creative quality.
• Partner with Media Buyers and CRO team to align creative with funnel strategy and revenue targets.
  

Essential Job Functions

• Paid Creative Strategy & Execution: 
• • Design, test, and optimize creative concepts (ads, VSLs, landing page videos) to drive measurable performance lift.
• Team Leadership & Development:

• • Build, lead and develop a high-performance creative team; implement systems to ensure consistency, speed, accountability and continuous skill development.
• Creative Testing & Performance:
• • Work with media and CRO teams to structure creative testing frameworks, optimize for win rates, and scale proven assets.
• Operational Management:
• • Build and oversee systems for end-to-end production management - from concept briefs to final delivery - ensuring efficient cross-functional collaboration, offshore creative coordination, asset management, and rigorous quality control.
• Revenue Alignment: 
• • Tie creative output directly to acquisition KPIs, ensuring creative production is a driver of WarriorBabe’s growth targets.
    

How We Measure Success

1. Creative Win Rate:

• • Target: ≥15% winning ads per batch (stretch 20%).

1. Ad Output Volume:

• • Target: ≥75 new ads/month delivered and tested.

1. VSL Production & Testing:

• • Target: ≥1 new VSL per offer per month or 2–4 iterative VSL tests per month.

1. Creative ROI:

• • Target: Paid creative drives ≥70% of new VIP revenue growth at target CAC.

1. Team Efficiency:

• • Target: Cost per creative asset optimized while maintaining high-quality output.

Recurring Deliverables

• Weekly batch of new ad creatives delivered and uploaded for testing.
• Monthly VSL concept or iteration delivered.
• Weekly creative performance review and optimization recommendations.
• Quarterly team training and capability development sessions.
  

Operating Principles

• Act as a Growth-Driven Creative Leader, tying all creative decisions back to performance and revenue.
• Operate as a Builder of Systems & Talent, developing both the creative pipeline and the team that powers it.
• Function as a Collaborative Partner, aligning with Media, Copy, and CRO to maximize campaign outcomes.
• Maintain Speed with Quality, balancing rapid testing cadence with brand and technical excellence.
• Stay Data-Informed & Innovative, using performance insights and emerging trends to fuel new creative breakthroughs.
  

Qualifications

Education/Certification:

Bachelor’s degree in Film, Media Production, or related field preferred; equivalent practical experience accepted.

Required Experience: 

7+ years of experience in video editing, post-production, or creative content production.

Proven success creating and scaling direct-response video ads across Meta, YouTube, and TikTok.

Experience leading creative teams (in-house or offshore), including hiring, training, and performance management.

Track record of driving measurable revenue growth through creative wins.

Required Skills/Abilities:  

Expert-level knowledge of paid social/video ad creative best practices, including hooks, storytelling, and CRO principles.

Strong leadership and management skills; ability to inspire and hold a creative team accountable.

Proficiency in Adobe Premiere Pro, After Effects, or equivalent; familiarity with creative project management tools.

Highly organized and process-driven with strong project management skills.

Comfortable working cross-functionally in a high-velocity, data-driven environment.

Travel:

N/A

Work Schedule:

Occasional for team collaboration or production days.

Compensation

• $60,000 - $96,000 a year depending on experience