Creative Strategist

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com .
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.
What you'll be responsible for:
The Creative Strategist is responsible for translating complex business challenges into clear, compelling strategic foundations that unlock best-in-class creative and design work. Sitting within the Brand & Creative team, this role partners closely with senior cross-functional stakeholders and with the Brand Strategist, turning audience insights, strategic frameworks, and business priorities into durable creative direction for the Circle brand.
What you'll work on:

• Framing key business challenges and translating them into structured, insight-led strategic opportunities.
• Crafting clear, concise, and compelling creative briefs that inspire world-class creative and design output.
• Translating brand strategy-developed in partnership with the Brand Strategist-into actionable narratives, frameworks, and creative direction.
• Clarifying and implementing the roles of the Circle master brand, sub-brands, assets, and applications-turning strategic brand architecture into actionable creative guidance.
• Synthesizing learnings from audience research, brand studies, and performance tests into actionable insights.
• Partnering with senior cross-functional stakeholders to understand priorities and align strategic direction.
• Collaborating with Creative Directors, Designers, PMM, and Growth to ensure strategic cohesion across creative development cycles.
• Translate complex business goals into clear, actionable insights that allow the creative team to make work that's 'effortless to understand and impossible to ignore'.

What you'll bring to Circle:
Core Requirements

• 7+ years of experience in brand strategy, creative strategy, advertising strategy, or a related strategic discipline.
• Proven ability to distill complex business inputs into simple, compelling narratives and strategic frameworks.
• Experience developing briefs and strategies that lead to high-quality creative outcomes.
• Demonstrated ability to translate research findings and performance insights into clear creative direction.
• Exceptional communication skills - written, verbal, and visual - with experience influencing senior stakeholders.
• A keen eye for maximizing impact and efficiency with generative AI models (ChatGPT, Gemini, etc.) and prompt development.

Preferred Requirements:

• Experience working in high-growth, fast-paced environments with evolving priorities.
• Ideally experience in-house and with an Ad Agency.
• Background partnering closely with design, brand, product marketing, and growth teams.
• Familiarity with Slack, Apple macOS, and GSuite.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $140,000 - $185,000
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
#LI-Remote