Recruit, onboard, and manage global crypto creators; develop engagement, retention, and creator marketing programs; track community growth metrics; run AMAs and collaborations; monitor crypto trends and competitors.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About Binance Square
Binance Square aims to be the one-stop social platform for the latest trends in Web3 and crypto. With a vast selection of content from renowned crypto experts, avid enthusiasts, and trusted media sources, the platform serves as a bridge between content creators and their followers, customizing users’ feeds based on their respective engagement history. Join us to be part of a team that is shaping the future of social interaction in the crypto space.
Responsibilities:
- Identify and recruit global crypto creators, overseeing the onboarding process.
- Develop and implement creator engagement and retention strategies, acting as a liaison between creators and internal teams.
- Manage a portfolio of high-impact global crypto creators, tracking community growth metrics for engagement, retention, and satisfaction.
- Build community growth programs and execute creator marketing initiatives to enhance brand awareness and community interaction through collaborations with creators.
- Collaborate with creators to facilitate AMA sessions, interviews, and community-driven initiatives.
- Stay updated with the latest trends, news, and developments in the crypto industry, identifying emerging crypto creators and tracking competitor activities.
Requirements:
- Minimum of 3 years of experience in partnerships, affiliate management, or cross-channel marketing, preferably with a strong understanding of the crypto industry.
- Demonstrated involvement or experience in the crypto creator community or a resourceful network within the crypto industry.
- Strong interpersonal skills to build relationships with multiple stakeholders.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders.
- Strong analytical skills to interpret data and derive effective strategies.
- Ambitious, goal-oriented, and self-motivated individual who can work independently and collaborate with remote global team members.
- Up-to-date knowledge of the latest trends and best practices in relevant marketing fields, particularly within the crypto space.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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