Creator Relations Manager, Influencer Marketing

The Creator Relations Manager is responsible for identifying, engaging, and procuring strategic influencer partnerships that align with client goals and objectives. This representative requires a deep understanding of the creator economy, social media landscape, strong influencer discovery capabilities, and the ability to build lasting relationships with influencers and talent agencies. 

Responsibilities:

• Source potential content creators/influencers through online channels (e.g. social platforms and professional networks) across gaming, technology, lifestyle and entertainment verticals, ensuring alignment with diverse client briefs and campaign objectives
• Develop and execute negotiation strategies for all partnerships, ensuring competitive pricing through market analysis and performance data
• Manage the end-to-end process of sourcing, drafting proposals, finalizing agreements, and managing multifaceted compensation structures (including flat fees, performance incentives, and value-in-kind)
• Communicate the unique value proposition of our clients to agencies and creators through meetings, presentations, and marketing materials
• Provide general assistance to the team with ongoing projects for our broad Client base
• Work closely with the Marketing and Talent divisions to address gaps in our Talent inventory
• Establish a living database and record of all Talent to be leveraged for procurement and/or monitoring growth for later engagement
• Engage daily with social platforms to identify trends, up-and-coming creators, and cultural moments that can be leveraged for impactful client partnerships
• Provide support on influencer strategies for proposals and pitches, offering insights into target influencer verticals within the market and content verticals to secure impactful partnerships
• Work closely with teams to strategize and execute influencer campaigns to exceed client expectations
• Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations

Qualifications and Skills:

• Is an active participant and consumer of the social media industry
• Must possess 3+ years of experience with Influencer Marketing, Business Development, or in a sales environment, with a dual focus on creator cultivation and client-facing involvement including the ability to develop and deliver compelling decks and presentations.
• Demonstrate knowledge of, and prior experience with, analyzing social media metrics to make informed strategic decision-making (CPM, CPV, CTR, Conversion Rate)
• Demonstrated ability to build and maintain strong industry relationships, including established networks with creators and talent agencies, to enhance talent discovery and campaign execution
• Strong negotiation and relationship-building skills with creators/influencers and agencies
• Strong organizational skills with high attention to detail and the ability to manage multiple campaigns and a vast volume of creators/influencers at any given time simultaneously
• Excellent communication (full proficiency in English) and interpersonal skills
• Previous experience with Hubspot, Monday, Creator Discovery Tools, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus