Creator Relations Specialist (Influencer Marketing)

Viral Nation Inc. is seeking an organized, hardworking, and motivated Creator Relations Specialist to provide support to both the Marketing and Talent agency. This person will be responsible for driving the expansion of digital partnerships and promotional partnerships on behalf of our represented Talent and Brand Clients. Must be a positive and creative problem-solver who can handle a multitude of tasks in a fast-paced environment to aid in business development and procurement.

Responsibilities:

• Identify and vet high performing and brand aligned creators/influencers through online channels (e.g. Viral Nation’s proprietary technology, HypeAuditor, social platforms and professional networks) for branded campaigns 
• Generate and provide creator shortlists for branded campaigns and client services with the objective of converting a majority of creators into paid campaigns
• Facilitate the onboarding of qualified creators as assigned by the team, including platform opt-ins and other requirements that support the pipeline of data for campaign measurement
• Collaborate with Client Services teams to ensure seamless execution of campaigns, utilizing Viral Nation technology and tools to maintain consistency, align with client expectations, and deliver on agreed upon goals, client objectives, and workflows
• Utilize Viral Nation provided technology and tools to execute campaigns efficiently, ensuring all processes align with internal workflows and client objectives
• Negotiate and prepare proposals, agreements, and creator compensation structures including managing agreement redlines
• Communicate the unique value proposition of branded opportunities to creators through meetings, presentations, and marketing materials
• Assess Talent by way of objective and subjective criteria to determine revenue potential and  campaign performance
• Establish a living database and record of all creators/influencers to be leveraged for campaigns and/or monitoring growth for later engagement
• Proactively identify content trends and emerging creators/influencers that could enhance campaigns
• Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations

Qualifications and Skills:

• Is an active participant and consumer of the social media industry
• Must have a minimum of 1-2 years of working experience with Influencer Marketing, Talent Representation, Business Development, or in a sales environment
• Demonstrate knowledge of, and prior experience with social trends, the creator economy and analyzing social media metrics
• Exceptional work ethic, organization, and ability to manage numerous priorities
• Excellent communication (full proficiency in English) and interpersonal skills
• Strong organizational skills with high attention to detail and the ability to manage multiple campaigns simultaneously and a vast volume of creators/influencers 
• Previous experience with Hubspot, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus