Customer Marketing Director

Ericsson Inc. does not sponsor U.S work authorizations for this job position including U.S. immigration filings for initial and/or change of employer paperwork for H-1's, H-1B1's, E-3's, O-1's, and TN's. Ericsson also does not hire F-1's working on CPT or EAD for this position.
About this opportunity
The Customer Marketing Director - CU US Hyperscalers & Regional Carriers drives alignment between Customer Marketing plans and business priorities for U.S.-based hyperscalers, regional carriers, and mission critical networks, with focus on the Utilities sector and selected defense-segment initiatives. This role ensures that customer marketing and account-based marketing (ABM) activities directly support growth, revenue, and strategic positioning for Ericsson within this highly strategic customer cluster.
Combining deep understanding of customer business drivers with strategic and tactical approaches to CM and ABM, this position serves as a trusted advisor and strategic partner to Customer Unit leadership and account teams. The role involves designing and executing comprehensive, account-specific engagement plans spanning customer success programs, tailored digital and ABM motions, co-marketing campaigns, live and hybrid events, and advocacy programs. Additionally, this role serves as the marketing point of contact for initiatives related to Ericsson's portfolio for the U.S. Defense segment, ensuring alignment with U.S. business strategy, regulatory considerations, and relevant stakeholders. This is an individual contributor role with significant influence and indirect leadership, based in Plano, Texas.
What you will do

• Develop and own integrated ABM strategies and annual plans for hyperscalers, regional carriers, and mission critical networks aligned to business priorities and growth targets
• Act as primary marketing point of contact for U.S. Defense segment initiatives, partnering with CU teams and Business Areas
• Participate in account planning, providing market, customer, and competitor insights and recommendations to accelerate growth
• Plan and lead customer events, workshops, executive briefings, innovation days, and technical showcases aligned with campaign activation plans
• Maintain and deepen relationships with hyperscaler, regional carrier, utilities, and defense marketing teams, positioning Ericsson as a strategic partner
• Lead or co-lead joint marketing and co-branding opportunities that increase Ericsson's visibility in target ecosystems
• Adapt global, regional, and portfolio content for hyperscalers, regional carriers, and defense audiences, ensuring U.S. market relevance
• Co-create customer advocacy content showcasing Ericsson technologies and solutions in collaboration with CU teams and customers
• Champion adoption of generative AI and data-driven approaches to design and scale personalized customer journeys and engagement programs
• Lead cross-functional teams across CU, Solution Areas, Business Areas, and Marketing & Communications to deliver ABM and engagement plans

The skills you bring

• 12+ years of experience in marketing roles including product, customer, strategic, digital, or field marketing in B2B technology environments
• Master's or Bachelor's degree in Marketing, Business, Commerce, Communications, or equivalent
• Deep expertise in Account-Based Marketing strategy, orchestration, and execution for complex, multi-segment accounts
• Strong B2B marketing experience in enterprise and carrier-grade technology marketing
• Understanding of telecoms, cloud/hyperscaler, and defense/critical infrastructure markets
• Excellent written and verbal communication skills, including experience presenting to C-level executives
• Proven experience working in global, dynamic environments with multiple stakeholders and time zones
• Demonstrated experience working closely with Sales and account teams on joint planning and execution
• Industry experience in telecommunications, cloud/hyperscalers, or technology; exposure to defense or government-related marketing is advantageous
• Practical understanding of generative AI and analytics tools for marketing, personalization, and efficiency
• Ability to plan, allocate, and optimize marketing budgets against clear KPIs
• Experience managing complex, technical content and messaging for B2B audiences across various formats and channels
• Willingness and ability to travel domestically as required to support customer engagements, events, and internal collaboration

What happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Ericsson uses a merit-based hiring approach that values people with different experiences, perspectives and skillsets. We truly believe this approach drives innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity employer, learn more.
If you need assistance or to request an accommodation due to a disability, please contact Ericsson at [email protected].
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned.
Primary country and city: United States (US) || Plano (Country/ City)
Job details: Customer Marketing
Compensation and Benefits at Ericsson
At Ericsson, we know that our people are the key to our success. We offer a competitive package to help with your individual needs and goals.
Your Pay
The salary range for this position is dependent on various factors including, but not limited to, location, and the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.
Short-Term Variable Compensation Plan: Your pay also includes the opportunity for an annual bonus. Actual bonus payouts are based on performance of the business against the unit's objectives, individual performance, and the individual bonus target. Certain eligibility and pro-ration rules apply.
Your Health
Ericsson offers excellent health benefits including the choice of three medical plan options and a dental plan option that allow an employee to select the level of coverage that suits their needs. Employees will receive company credits in an amount equal to the cost that Ericsson pays toward the cost of their medical and dental premiums for themselves and eligible covered dependents.
Your Financial Security
We invest in both your short and long-term financial wellbeing. The Ericsson US 401(k) Plan offers an automatic 3% company contribution and Ericsson match $1 for every $1 you put into the 401(k) Plan on the first 3% of your eligible pay, plus 50 cents on every $1 on the next 2% of eligible pay. When you contribute at least 5% of eligible pay, you are receiving Ericsson's full matching contributions of 4%. Matching and company automatic contributions stop when your total eligible pay for the year reaches the IRS limits. Employees will also receive company credits in an amount equal to the cost of basic life insurance and basic accidental death and dismemberment coverage, as well as short-term and long-term disability coverage. Employees also have the option to participate in Ericsson's Stock Purchase Plan.
Your Time
Your work-life balance is important to us. New employees are provided a minimum of 15 days of accrued vacation, up to 3 personal days per year, 11 annual holidays, 8 hours of volunteer time, and 80 hours of sick time annually. Please note paid time off is pro-rated based on the employee's start date. Furthermore, Ericsson provides up to 16 weeks of paid maternity leave and 6 weeks of parental or adoption leave at 100% of pay.
Additional Benefits
Ericsson offers many other company-paid benefits such as financial wellness programs, educational assistance, matching gifts, and recognition programs.