Customer Marketing Manager

Maxio helps SaaS businesses scale by providing the tools needed to manage subscriptions, billing, revenue recognition, and analytics. We are looking for a Customer Marketing Manager who will strengthen the voice of the customer by leading customer advocacy programs, developing customer stories, and executing customer-facing communications. This role supports Marketing, Customer Success, and Sales by ensuring customer insights and success stories are captured, organized, and shared effectively across the organization.

About the Role

The Customer Marketing Manager plays a key role in amplifying customer value and driving measurable growth across the customer lifecycle. This role owns the strategy and execution of programs that deepen customer engagement, strengthen advocacy, and turn customer insights into compelling narratives. From building reference pipelines to orchestrating campaigns that increase retention, expansion, and adoption, this person ensures our customers’ voices are at the center of how we market, sell, and build product.

What You Will Do

Advocacy & Reference Strategy

• Build and scale Maxio’s customer advocacy program to strengthen customer engagement and influence pipeline.
• Develop a strategy to identify, activate, and celebrate advocates across use cases, industries, and personas.
• Maintain a robust reference and advocacy database, ensuring coverage across key segments and buyer needs.
• Partner with Sales and CS to operationalize the reference process and measure business impact (e.g., influenced deals, references fulfilled).
• Drive review generation and reputation management initiatives on platforms like G2, ensuring alignment with marketing priorities.

Customer Advisory Board (CAB) Management

• Lead strategy, planning, and execution for Maxio’s Customer Advisory Board.
• Partner with Product, CS, and Executive Leadership to define CAB goals, member selection, and engagement strategy.
• Coordinate meeting cadence and agendas, including pre-meeting prep, content creation, logistics, and post-meeting follow-up.
• Capture and synthesize CAB insights to inform product, go-to-market, and customer experience strategies.
• Build ongoing engagement touchpoints with CAB members between formal meetings (e.g., virtual sessions, feedback loops).
• Measure and report on CAB outcomes, tracking member engagement, retention, and influence on strategic initiatives.

Customer Storytelling & Content Development

• Own the customer storytelling strategy, from sourcing and selection through production and promotion.
• Partner with Customer Success/AM and Product Marketing to identify high-impact customer stories that reinforce core messaging and proof points.
• Lead interview and approval processes, collaborating with Content and Design to bring stories to life across multiple formats (written, video, social).
• Track story performance and leverage insights to refine future content priorities.

Customer Communications & Engagement

• Develop and manage the customer communications strategy to drive adoption, advocacy, and expansion.
• Own the customer newsletter and lifecycle communications calendar, ensuring consistent, high-value touchpoints.
• Partner with CS, Product, and Enablement to deliver timely, relevant updates on product releases, events, and customer programs.
• Lead customer webinars, community engagement, and campaigns that reinforce the value of the Maxio platform.

Insights, Reporting & Operations

• Define and track key metrics that measure the success of customer marketing programs
• (advocacy engagement, story impact, review growth, campaign performance).
• Partner with CS & AM to build visibility into customer health and advocacy trends.
• Use data and feedback to continually optimize communications, programs, and storytelling priorities.
• Maintain clean program documentation, processes, and content calendars to support scale.

Key Collaborations

• Customer Success & Account Management: Identify and nurture advocates/CAB members, gather insights, and align marketing programs with customer outcomes.
• Executive Leadership: Collaborate on CAB strategy and manage feedback loops and strategy inputs.
• Product Marketing: Ensure stories, references, and communications reinforce product messaging and support launches.
• Content & Design: Bring customer stories and campaigns to life visually and narratively.
• Sales: Equip reps with stories, references, and proof points that accelerate deals and build credibility.

What Success Looks Like

• A thriving community of engaged advocates and CAB members.
• A measurable increase in customer advocacy participation and satisfaction.
• A steady cadence of customer stories and reviews that map to key market segments and GTM priorities.
• Consistent, high-quality customer communications that drive engagement and adoption.
• Strong cross-functional alignment between Marketing, Success, Product, and Sales.
• Clear reporting that ties customer marketing programs to business outcomes like retention, expansion, and influenced revenue.

Qualifications

3–5 years of experience in marketing, customer success, communications, or another customer-facing role.

Strong written and verbal communication skills.

Excellent organizational and project management abilities.

Demonstrated ability to work cross-functionally with Product, Sales, and Customer Success.

Comfortable engaging directly with customers and managing multiple priorities in a fast-paced environment.

Preferred experience with customer advocacy programs (references, reviews, case studies) and familiarity with SaaS tools such as Pardot, Salesforce, G2, or Slack.

Bonus: Ability to translate customer insights into actionable programs and interpret usage or campaign data to inform decisions.