Data Partnerships Enablement Manager

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

As a Data Partnership Enablement Manager, you’ll be supporting internal teams learn about new data partnerships for all Zeta use cases and internally operationalizing newly signed data partnerships. Your focus will be on post-integration strategy—ensuring internal teams are equipped to leverage the data, demonstrating how the partnership generates disproportionate value and a sustainable competitive advantage, building scalable processes, and maintaining strong partner relationships through thoughtful reporting and documentation.

Post-Integration Strategy & Enablement

• Develop and execute go-to-market strategies for newly onboarded data partnerships
• Identify internal platforms and tools that can benefit from the data and coordinate integration efforts
• Collaborate with cross-functional teams (Programmatic, Product, Engineering, Marketing, Compliance) to establish clear protocols and processes for data access, usage, and governance

GTM Support

• Act as the internal expert on each data partnership—understanding sourcing, differentiators, and allowable use cases
• Collaborate with Product Marketing to create GTM materials (one-pagers, slide decks, objection handling guides)

Documentation & Training

• Create and maintain internal documentation including data dictionaries, sourcing details, refresh cadence, nuances of the data, approved use cases, etc.
• Develop training materials and lead enablement sessions for Sales, Pre/Post-Sales, and Data Cloud teams
• Support Marketing to build client-facing collateral to showcase data capabilities

Reporting

• Own monthly usage reporting and ensure timely delivery to data partners
• Track internal utilization and assess business value derived from the partnership

Optimization and Ongoing Support

• Track internal utilization and assess business value derived from the partnership
• Collect internal and external feedback to inform product enhancements and new solution development
• Partner with application teams to prioritize roadmap items that leverage integrated data
• Identify friction points in data usage and propose solutions
• Help define success metrics for data partnerships and track progress over time
• Stay informed and communicate updates, enhancement and changes to the data to the Zeta team

REQUIRED SKILLS

• 3-5 years of experience in the AdTech or MarTech industries in a Sales Enablement or Product Marketing role
• Experienced in building training content and collateral for GTM teams

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $115,000 - $125,000.00, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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