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The Producer, Digital Content will write and curate digital stories, edit video, manage social media, and monitor performance metrics in a fast-paced newsroom.
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- The Digital Content Producer lays the foundation for KXAN’s digital efforts, constantly keeping our digital platforms updated with the latest breaking news and stories that embrace our in-depth, investigative and First Warning Weather brands. They lead by active daily example, deploying best practices as they create and edit original content.
- Deploying best practices as they create and edit original content.
- Additional Job Duties
- Ownership: Take charge of KXAN’s digital efforts during their shift, including KXAN.com, the KXAN News App, KXAN+ connected TV apps and KXAN social platforms. Curates the KXAN.com homepage.
- Urgency: Cover breaking news with accuracy and speed on multiple platforms to reach the most people.
- News judgment: Prioritize, create and curate content, using pageviews and video views as a measure of success.
- News gathering and writing: Learn information about events through research, interviews, experience or attendance. Analyze background information related to news stories in order to be able to provide complete and accurate information. Determine a story's emphasis, length, format and multimedia elements, and organizes material accordingly.
- Enterprise: Pitch on-brand local and trending stories in addition to covering news of the day.
- Editing: Review copy and will correct errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines. Curate content from sister stations and other news feeds for the site. Share and distribute relevant and high-performing content to sister stations. Clip and publish video for kxan.com and other platforms
- Social Media: Demonstrate expert understanding of various platforms, including Facebook, X, Instagram and others, with the ability to share content creatively on them.
- Quality Control: Ensure all content meets company standards for journalistic integrity and production quality
- Cross train: Learn the means and mechanisms of the assignment desk and how it integrates with digital delivery. Perform other duties as assigned.
Requirements & Skills:
- Collaborative in approach to idea generation and quality control
- Ease with/ability to learn new technology independently and quickly
- Flexibility to adapt to change
- Thrives under deadline pressure
- Self-motivated and competitive
- Strong multi-tasking abilities
- Responds positively to feedback
- Strong communicator
- Knowledge of SEO best practices and AP Style
- Strong understanding of an analytics systems; Chartbeat and Adobe Analytics experience a plus
- Proficiency in Microsoft workspaces; HTML, CSS and Photoshop experience a plus
- Schedule flexibility (may include nights, weekends)
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
