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The Customer Journey Analytics Product Manager is responsible for leading the implementation, strategy, roadmap, adoption, and ongoing optimization of Adobe Customer Journey Analytics (CJA) B2B Edition capabilities for RSM’s Marketing & Communications organization. This role serves as the bridge between business stakeholders, digital marketing, analytics, engineering, and implementation partners to ensure Customer Journey Analytics delivers measurable business value across marketing optimization, digital experience, buyer journey analysis, and reporting.
The ideal candidate is a proactive analytics leader who can translate business needs into scalable analytics solutions, guide prioritization, and drive continuous improvement of the organization’s analytics ecosystem.
Key Responsibilities
- Own the product vision, roadmap, and backlog for Adobe Customer Journey Analytics B2B Edition and related analytics capabilities. This includes prioritizing enhancements that support reporting, marketing optimization, buyer journey visibility, and digital experience measurement.
- Partner with business stakeholders, digital teams, and technical teams to define requirements for CJA dashboards, workspaces, metrics, dimensions, derived fields, and data views.
- Translate complex business questions into actionable analytics solutions, including cross-channel reporting that connects paid, organic, email, direct, and web engagement data.
- Drive the ongoing evolution of CJA capabilities by identifying new reporting needs, improving data usability, and ensuring analytics outputs are understandable and accessible for stakeholders.
- Collaborate with implementation partners, engineering teams, and data/architecture resources to support CJA enablement, connection health monitoring, instrumentation priorities, data model alignment, and platform adoption.
- Develop and socialize business cases and executive-level storytelling around CJA investments, including how CJA supports marketing optimization, website and digital experience improvements, buyer journey analysis, attribution, and long-term business value.
- Monitor analytics quality and operational health by supporting governance, QA, validation, and continuous refinement of CJA configurations and reporting outputs.
- Act as the primary liaison between business and delivery teams, balancing stakeholder requests, technical feasibility, implementation timelines, and product priorities.
- Bring a proactive, analytics-first mindset to identify opportunities, recommend improvements, and help shape the broader digital measurement strategy.
Qualifications
- Bachelor’s degree in business, marketing, analytics, information systems, computer science, or a related field.
- Experience in product management, digital analytics, marketing technology, or a closely related area.
- Experience working with analytics platforms, digital measurement, dashboards, and stakeholder reporting.
- Strong ability to translate business objectives into product requirements, user stories, analytics outputs, and roadmap priorities.
- Excellent stakeholder management and communication skills, including the ability to explain analytics value to both technical and non-technical audiences.
- Experience working cross-functionally with marketing, engineering, data, and external partners in a fast-paced environment.
- Experience with Adobe Customer Journey Analytics, Adobe Analytics, Adobe Experience Platform, or related Adobe Experience Cloud tools.
- Strong familiarity with digital marketing analytics, attribution, buyer journey analysis, and website/digital experience optimization.
- Experience with data quality management, governance, or validation in analytics implementations.
- Experience in Agile delivery environments with backlog ownership, sprint planning, and roadmap management.
Team Aligned Flexiblity - The baseline expectation that employees and owners may perform work from home, an office, a client site, or other relevant business locations, within‑person attendance required when business needs, collaboration, client service, development, or travel warrant it. Working from home frequently or primarily does not change this expectation. For this position, the location is open to any of our US based markets.
At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.
All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].
RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.
RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California, please click here for additional information.
At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.
Compensation Range: $95,400 - $163,900Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.
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