Digital Marketing Specialist (Email Marketing and Automation)

We’re excited you’re considering joining a great place to work! 

Texas Mutual is deeply committed to creating and maintaining an environment of mutual respect and is proud to be an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to age, race, color, national origin, religion, sex, gender identity, sexual orientation, genetic information, veteran status, or any other basis protected by local, state, or federal law.

About this PositionThe Marketing team values diverse backgrounds and experiences, true work-life balance, and a healthy, positive team culture. Every member is valued for the expertise they bring, but we also contribute to each other's growth by working together, challenging each other to do our best work and supporting every member. Our people are creative, proactive and kind, and we look forward to welcoming someone who values those qualities as well.
As a Digital Marketing Specialist, you'll be part of a talented and driven team of creative advisors who champion the Texas Mutual brand. You will take the lead in utilizing Marketo for customer communications, events and stakeholder education. You will also oversee data and analytics for the Marketing team and contribute to other digital marketing efforts, including website and content optimization, social media and SEO.
We are looking for someone who is a self-motivated problem solver, enjoys experimenting and is proactive in implementing new ideas and tactics.

Responsibilities & Qualifications

What you'll do:

•  Manage our marketing automation platform, Marketo, including executing email campaigns, maintaining the database, overseeing integrations and troubleshooting technical issues.
• Develop, maintain and execute targeted email programs to promote products, services and events.
•  Own and update the email marketing calendar and collaborate cross-functionally to create engaging copy and design.
•  Develop, maintain and optimize email templates.
•  Contribute to email content creation, including drafting and reviewing copy.
•  Identify and implement strategies to mature the use of our automation platform, including personalization, segmentation, customer needs and more.
• Analyze email, website, social media and SEO performance using Google Analytics. Reporting on insights and recommended optimizations.
•  Ensure compliance with email deliverability best practices, while staying current with marketing and website technologies, production techniques, and software enhancements.
•  Support website and content optimization and execution of digital marketing campaigns on social media.
•  Contribute to other digital marketing projects, including paid social advertisements and posts, website platform integration and efforts and SEO.

What you’ll bring:  

• A Bachelor’s degree or equivalent education, training or experience. 
• At least two years of experience in email marketing and automation or equivalent education, training, or experience.
• Experience with writing and editing marketing and communication content.  
• Proficiency in social media platforms.   
• Basic image editing knowledge through Photoshop, Illustrator and other Adobe products.  
• Google Analytics experience or certification.
• Understanding of HTML/CSS.  

What makes you stand out:

• Marketo certification

What we are looking for:

• Collaborative: You build partnerships of trust and work with others to meet shared goals. You can flex and adjust to fit the audience and the message.
• Active learner: You learn through experimentation using both successes and failures as learning fodder.
• Innovative: You take on challenges and identify and seize new opportunities.
• Instills trust: You make good on commitments and build trust with your colleagues.

Texas Mutual Pay Transparency

The base pay range is based on the market evaluation of the job and may include pay for multiple levels. Individual base pay within the range is determined by a variety of factors, including experience, performance, education, and demonstration of skills and competencies required for each role. Your recruiter can discuss the full value of our total compensation package with you, including our generous bonus plans and flex-hybrid work model.

Base Pay Range: $39.73 - $49.08 Per Hour

Flex-Hybrid Work Environment:

Texas Mutual’s flex-hybrid schedule allows you to bring your best self to work by working remotely and collaborating in the office based on business needs. All Texas Mutual employees are required to have Texas residency and travel to their designated office as needed.

Our Benefits:

• Annual performance bonus and merit-based pay increase

• Lifestyle Savings Account ($1,000 per year)

• Automatic 4% employer contribution to retirement plan

• 401k plan with 100% employer match up to 6%

• Student loan repayment matching in 401k plan

• Three weeks’ time off for vacation

• Nine paid holidays and two personal days each year

• Day one health, Rx, vision and dental insurance

• Life and disability insurance

• Flexible spending account

• Pet insurance and pet Rx discounts

• Free on-site gym, fitness classes, and health and wellness resources

• Free identity theft protection

• Free student loan repayment and refinancing consultation

• Professional development and tuition reimbursement

• Employee referral bonus

• Free onsite snacks