Digital Marketing Specialist (SEO)

About the Role
Optimal is looking for a Digital Marketing Specialist (SEO) to join our innovative, growing SEO team. Optimal specializes in comprehensive SEO) strategies, including industry-leading content marketing, link building, and on-page and off-page optimizations.
The ideal candidate has extensive writing and content creation experience and is looking to level up their career in the digital marketing space. At Optimal, you will be given the opportunity to gain hands-on experience in both technical and content SEO strategies. You will work directly with clients to help them grow high-quality web traffic, strengthen visibility in both search engines and LLMs, and increase conversions. As part of the SEO team, you’ll get hands-on training from SEO industry experts to sharpen your personal digital marketing toolset.
Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Key Responsibilities:

• Work closely with content writing resources (both internally and on client-side) to produce high-quality, research-backed content in line with SEO and GEO strategy
• Write high-quality website content, including new articles and landing pages
• Identify new SEO and GEO opportunities that will drive success for our clients
• Perform SEO assessments/audits of clients’ websites, including technical site components, content strategy, and competitor analysis
• With the support of a trained manager, perform LLM deep dives to create GEO strategies employing on-page and off-page tactics
• Implement on-page SEO optimizations such as headers, metadata, schema, etc.
• Work with developers to implement technical SEO deliverables, such as 301 redirects, canonical issues, image compression, site speed, etc.
• Analyze clients’ web analytics performance, write up performance analysis reports, and present reports to clients

Qualifications / Requirements:

• 2+ years of relevant SEO experience
• 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
• Ability to extract meaningful insights from data analysis and make specific SEO recommendations
• Some experience with Google Analytics and Google Search Console
• Strong written and communication skills a must
• Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
• Some experience with SEO platforms and tools (e.g. Moz, WebCEO, Ahrefs, etc.)
• Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients’ websites
• Desire to learn about GEO and expand skill set in AI-friendly content creation
• Proficient with Microsoft Office suite, especially Excel
• Familiarity with HTML and CSS is a plus

Optimal is proud to offer the following:

• The base salary ranges from $55,000 to $68,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• And so much more!

Office Hours

This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.