Digital Marketing Specialist

Lyric is an AI-first, platform-based healthcare technology company, committed to simplifying the business of care by preventing inaccurate payments and reducing overall waste in the healthcare ecosystem, enabling more efficient use of resources to reduce the cost of care for payers, providers, and patients. Lyric, formerly ClaimsXten, is a market leader with 35 years of pre-pay editing expertise, dedicated teams, and top technology. Lyric is proud to be recognized as 2025 Best in KLAS for Pre-Payment Accuracy and Integrity and is HI-TRUST and SOC2 certified, and a recipient of the 2025 CandE Award for Candidate Experience. Interested in shaping the future of healthcare with AI? Explore opportunities at lyric.ai/careers and drive innovation with #YouToThePowerOfAI.

Applicants must already be legally authorized to work in the U.S.  Visa sponsorship/sponsorship assumption and other immigration support are not available for this position.

The Digital Marketing Specialist is responsible for executing Lyric’s digital marketing tactics across paid, owned, and earned channels to support brand visibility, lead generation, and engagement with Lyric’s core audience: healthcare payers. This role is execution-focused and will play a critical part in running day-to-day digital programs including paid social media, website updates, creating landing pages, social publishing email marketing and nurture, and search advertising while collaborating with internal stakeholders and external vendors.

ESSENTIAL JOB RESPONSIBILITIES

• Execute multi-channel digital campaigns across paid social, website, email, organic social, and search advertising to drive traffic, engagement, and conversions.

• Own day-to-day execution and optimization for paid social programs. This includes building campaigns, selecting the targeting parameters, and creative trafficking.

• Build and deploy email campaigns and nurture automations (lists, segments, and journeys) aligned to campaign strategy and funnel stage.

• Support performance improvements through A/B testing

• Execute SEM programs (Google Ads), including keyword builds, ad copy iteration, landing page alignment, and optimization against performance benchmarks.

• Support SEO execution and content optimization in collaboration with internal stakeholders and/or external resources (metadata, on-page updates, basic technical hygiene, content refreshes).

• Manage organic social publishing workflows and day-to-day execution (e.g. SproutSocial), supporting campaign amplification and thought leadership distribution.

• Track and report on channel and campaign performance, surfacing insights and recommendations to the [insert title for Ashley Grossman] to improve outcomes.

• Help implement and maintain foundational tracking practices (UTMs and attribution support), coordinating with contractors or vendors as needed to strengthen measurement.

• Draft digital marketing copy and campaign assets (emails, ad copy, landing page copy, social copy) based on SME/product inputs and established messaging.

• Write creative briefs and collaborate with the graphic designer (once hired) to deliver visual assets that support campaign performance and brand consistency.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in marketing, business, communications, analytics, or related field.

• Minimum of 5 years of relevant marketing experience with hands-on execution across multiple channels (paid social, email, website, analytics platforms, and search).

• Strong writing skills and ability to translate technical writing into clear digital copy customized for each digital property.

• Comfort supporting improvements to measurement and attribution processes in partnership with internal stakeholders and external vendors.

PREFERRED QUALIFICATIONS

• Demonstrated success executing digital marketing campaigns that drive measurable revenue impact (pipeline, new logos, retention, and expansion).

• Proven experience with A/B testing, conversion rate optimization, and performance-driven campaign management across multiple digital channels.

• Excellent written and verbal communication skills, with the ability to translate data into clear narratives and create compelling, customer-centric content.

• Strong analytical and organizational skills; ability to translate data and insights into strategic recommendations and action plans.

• Demonstrated experience with marketing and analytics tools (e.g., Salesforce, marketing automation platforms, Squarespace or comparable CMS, project management tools, and web analytics/BI tools), as well as Microsoft Office Suite (Word, Outlook, PowerPoint, Excel).

• Demonstrated ability to take initiative, learn new concepts and technologies, and continuously improve processes and performance.

• Demonstrated integrity, with the ability to provide rapid, accurate responses to confidential and sensitive requests.

• Demonstrated ability to prioritize and execute multiple simultaneous deliverables in a demanding, fast-paced environment.

• Strong interpersonal skills, with the ability to influence and collaborate effectively across functions and levels.

• Ability to work collaboratively in a fast-paced, changing environment with a test-and-learn mindset.

***The US base salary range for this full-time position is:

The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. Please note that the compensation details listed in US role postings reflect the base salary only, and does not reflect the value of the total rewards compensation. ***

Lyric is an Equal Opportunity Employer that strives to create an inclusive environment, empower employees and embrace collaborative success.