Digital Marketing Strategist

Digital Marketing Strategist

Paid Search & Paid Social

Work is more rewarding when you remove the barriers to the best thinking. That's why the big stuff – from brand initiatives to new technology launches to bespoke digital campaigns – goes further with Starmark. Come explore new possibilities for your career as part of our crew.

Starmark is looking for a results-driven Digital Marketing Strategist with strong hands-on experience managing paid search and paid social campaigns, particularly focused on lead generation and performance marketing.

The ideal candidate combines strategic thinking, analytical skills, and a passion for digital media. You know how to develop and execute effective campaigns, optimize performance, interpret data, and turn insights into actionable recommendations that drive measurable business results.

You are curious, proactive, detail-oriented, and comfortable managing multiple clients and campaigns in a fast-paced, collaborative environment.

How We Work

Starmark proudly follows Agile methodologies agency-wide. We believe great work comes from collaboration, transparency, accountability, and continuous improvement.

• Daily Collaboration: Participate in daily check-ins to align priorities, share progress, and remove roadblocks.
• Strategic Planning: Contribute to project roadmaps, develop campaign strategies, and organize deliverables within two-week sprints.
• Data-Driven Decisions: Use analytics and performance data to identify opportunities, solve challenges, and drive better results.
• Adaptability: Embrace change, stay curious, and continuously look for ways to improve our work and deliver greater value to clients.

Role Responsibilities

• Strategy & Campaign Management
• • Develop, implement, and manage paid search and paid social strategies for multiple client accounts, aligned with business objectives and performance goals.
  • Plan and execute campaigns across Google Ads, Meta, LinkedIn, Snapchat, Reddit, and other relevant advertising platforms.
  • Manage full-funnel campaigns, including awareness, prospecting, retargeting, and lead generation.
  • Develop audience targeting strategies, keyword research, campaign structures, and budget allocation recommendations.
  • Translate client objectives into actionable media strategies, campaign plans, and measurable KPIs.

• Campaign Optimization & Performance
• • Own day-to-day campaign management, including budget pacing, bidding strategies, audience optimization, keyword management, ad copy, creative testing, and landing page recommendations.
  • Continuously monitor campaign performance and identify opportunities to improve lead volume, conversion rates, cost per lead, and overall return on investment.
  • Develop and execute A/B testing strategies across audiences, messaging, creative, and landing pages.
  • Proactively identify performance issues and recommend solutions to improve campaign effectiveness.
  • Manage campaign budgets, pacing, and billing reconciliation.

• Analytics & Measurement
• • Monitor and analyze campaign performance across channels, platforms, and conversion points.
  • Utilize GA4, Google Tag Manager, and other analytics tools to evaluate performance and support accurate measurement.
  • Understand conversion tracking, attribution, and the relationship between media activity and business outcomes.
  • Develop performance reports, dashboards, and actionable insights for internal teams and clients.
  • Leverage HubSpot and CRM data to evaluate lead quality, understand conversion journeys, and connect marketing performance to business results.

• Client & Team Collaboration
• • Work directly with account teams and clients to understand business goals, communicate performance, and present strategic recommendations.
  • Collaborate with creative teams to develop effective ad messaging, assets, and campaign concepts.
  • Conduct competitive research, campaign audits, and platform assessments.
  • Stay current with digital advertising innovations, platform updates, emerging trends, and industry best practices.

What We're Looking For

• 5+ years of hands-on experience managing paid search and paid social campaigns, with a strong emphasis on lead generation and performance marketing.
• Proven experience planning, executing, optimizing, and reporting on campaigns designed to generate qualified leads and conversions.
• Strong working knowledge of Google Ads and Meta Ads, including campaign setup, optimization, bidding strategies, audience targeting, and conversion tracking.
• Experience with LinkedIn Ads, Snapchat Ads, and Reddit Ads.
• Proficiency in GA4 and Google Tag Manager, including an understanding of conversion tracking and measurement.
• Working knowledge of HubSpot, particularly campaign tracking, lead management, and CRM integration.
• Strong analytical skills with the ability to interpret performance data and translate it into actionable recommendations.
• Experience managing multiple accounts, budgets, and competing priorities.
• Excellent written, verbal, presentation, and client communication skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

Nice to Have

• Experience with organic social media strategy and management.
• Familiarity with programmatic advertising platforms such as StackAdapt.
• Experience with Performance Max, Demand Gen, and YouTube advertising.
• Experience with lead nurturing, marketing automation, and CRM-based performance analysis.
• Google Ads and Meta certifications (or willingness to obtain them).

What Makes You a Great Fit

• You are both strategic and hands-on, equally comfortable developing a media plan and managing campaigns in the platforms.
• You are passionate about performance marketing and always looking for ways to improve results.
• You take ownership of your work and proactively identify opportunities and challenges.
• You are analytical, curious, and comfortable using data to tell a story.
• You are an excellent communicator who enjoys collaborating with clients and cross-functional teams.
• You are organized, adaptable, and able to thrive in a fast-paced, Agile environment.
• You enjoy learning, sharing knowledge, and staying ahead of what's next in digital marketing.

What We Offer

Health, dental, and vision insurance, 401(k), paid time off, and more.

We are flexible to full-time or contract arrangements, with opportunities for local or remote work within the United States.

About Starmark

Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL. We specialize in strategic thinking, award-winning creative, branding, advertising, interactive, and public relations. We bring strategy, creativity, technology, and media together to help brands move forward.