Digital Strategist (Remote)

Teal Media is looking for a Digital Strategist who’s equal parts thinker and doer. You’re curious, creative, and data-savvy—able to connect big-picture goals with smart digital strategies that drive real impact. Paid media will be the core responsibility of this role, but you also bring hands-on experience in email marketing, digital fundraising, and organic social to support multi-channel campaigns. You love uncovering insights, shaping content and campaign strategies, and collaborating with designers, writers, and developers to bring ideas to life. You’re confident presenting your ideas, adaptable when plans shift, and committed to helping mission-driven clients reach and inspire their audiences in meaningful ways.

Paid Media Strategy

• Lead paid media planning, strategy, and day-to-day execution across Meta, Google (Search, Display, YouTube), LinkedIn, TikTok, and programmatic/display platforms to drive acquisition, engagement, and conversion.
• Develop audience strategies, including segmentation, targeting, retargeting, and lookalike modeling, ensuring campaigns reach the right users with the right creative at the right time.
• Own performance optimization, including bid strategies, creative testing, campaign restructuring, pacing, and budget allocation to maximize ROI and meet client KPIs.
• Implement and maintain accurate tracking and measurement, including event setup and QA using GA4, GTM, Meta Pixel, CAPI, Google Ads tags, and UTM governance to ensure reliable data across the funnel.
• Analyze and report on campaign performance using GA4, platform dashboards, and Looker Studio; translate insights into clear, actionable recommendations for clients and internal teams.
• Ensure attribution accuracy and data integrity, with a strong understanding of multi-touch attribution, privacy impacts (iOS14+, cookie loss), and how to evaluate performance across channels and conversion events.

• Support the development and implementation of digital strategies across other channels, including web, organic social, email, SMS, and emerging channels.
• Support the development and implementation of digital strategies across web, social, email, SMS, paid media, and emerging channels.
• Assist in planning and executing campaigns that raise awareness, grow supporter lists, and drive engagement and fundraising.
• Conduct research and gather insights to inform audience targeting, messaging, and channel selection.
• Contribute ideas and optimizations to improve campaign performance and meet client goals.
• Support day-to-day content review and scheduling to ensure quality and consistency.
• Stay current on digital marketing trends, tools, and best practices, and share relevant insights with your team.
• Collaborate effectively with senior strategists, designers, and project managers to ensure strong alignment across workstreams.

• Draft and edit copy for digital content that aligns with brand voice and strategy.
• Collaborate with design, development, and strategy teams to ensure content meets client objectives and deadlines.
• Review and proofread materials to uphold clarity, accuracy, and quality.

• Contribute to initiatives that strengthen Teal’s digital marketing strategy and capabilities.
• Participate in internal brainstorms and share insights from client work to improve processes and best practices.
• Support new business opportunities when relevant, including research, reporting, and idea development.

• Support junior team members when appropriate, providing peer feedback and sharing learnings.
• Foster a team culture grounded in communication, accountability, and mutual support.

• Demonstrate initiative, accountability, and a commitment to continuous learning and professional growth.
• Actively seek mentorship and feedback to strengthen your digital strategy, communication, and leadership skills.
• Model Teal’s values of collaboration, inclusivity, and excellence in your daily work.

• 4–6 years of experience in digital marketing, ideally within an agency or consulting environment.

• Proven experience managing client accounts or multi-channel campaigns from planning through execution and analysis.

• Strong working knowledge of core digital channels — including email marketing, social media, web, paid media, and analytics, and how they work together to achieve marketing goals.

• Demonstrated ability to translate data and insights into actionable strategies and recommendations.

• Excellent writing, editing, and communication skills, with a keen understanding of brand voice and audience engagement.

• Comfort presenting ideas and results to clients and internal teams, with the ability to clearly connect strategy to outcomes.

• Strong project management skills, including the ability to balance multiple priorities, meet deadlines, and maintain attention to detail.

• A collaborative, solutions-oriented mindset, and the flexibility to adapt to evolving client needs and priorities.

• A desire to grow into a leadership role, continually developing digital strategy expertise and mentoring others along the way.

Ideal Location: Remote (US)

This position is open to candidates at multiple levels (Digital Strategist and Senior Digital Strategist). The salary range for this role is $75,000–$115,000, commensurate with experience, level, and location.

At Teal, we use transparent salary bands to promote equity and clarity across our team. The range reflects flexibility for varying levels of seniority, with final offers determined based on each candidate’s skills, experience, and demonstrated expertise.

In addition, Teal provides a comprehensive benefits package, generous PTO, and a flexible, people-first workplace culture that supports balance and professional growth.

At Teal, you’ll do meaningful work for mission-driven organizations while enjoying a collaborative, flexible, and values-driven workplace!

What We Offer

• Fully Remote & Flexible: 100% remote (U.S.-based) with work-from-home flexibility and flexible hours

• Time to Recharge: Flexible Time Off, unlimited sick leave, compassionate leave, and a company-wide winter break during the last week of the year

• Health & Wellness: Comprehensive health, dental, and vision insurance

• Financial Security: Company 401(k) with matching contributions

• Growth & Learning: Annual Continuing Education Stipend and professional development opportunities

• Culture & Balance: Flex Fridays—dedicated time for passion projects, learning, or signing off early for your well-being