The Director of Ad Platform Strategy will lead cross-functional initiatives to develop go-to-market strategies and analyze data for actionable insights to drive revenue and optimize campaigns for advertisers.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:
We’re looking for a strategic, analytical, and product-minded leader to shape the future of our Ads platform. This role sits at the intersection of Product, Sales, and Strategy, and will play a critical role in defining how advertisers plan, launch, and optimize campaigns on our platform.
As Director of Ad Platform Strategy, you will influence the vision and evolution of our ads platform strategy, including everything from campaign design/management to ads tooling. You’ll partner closely with Product, Sales, and Operations to design scalable solutions that work across both Enterprise and SMB partners, while unlocking new performance and revenue opportunities.
This is a highly cross-functional role for someone who thrives in ambiguity, brings strong strategic thinking, and is equally comfortable diving into data and shaping long-term platform vision.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Product Go-To-Market Strategy: Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact.
- Strategic Leadership: Lead large cross-functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes.
- Cross-Functional Execution: Partner closely with product, sales, and other cross-functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery.
- Data-Driven Strategy: Analyze & translate data into actionable insights that influence product development and go-to-market strategy
- Revenue Acceleration: Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results.
The ideal candidate:
- Structured Problem Solver: Excels at bringing structured thinking to complex problems, breaking down ambiguous problems into actionable frameworks.
- Data Driven: Strong analytical skills, including experience with SQL and data-driven decision making.
- Strong Operator: Comfortable owning workstreams end-to-end, managing multiple priorities, and driving execution in fast-paced environments.
- Commercially Minded: Understands revenue dynamics and how product decisions translate into sales impact and growth.
- Influential Communicator: Builds alignment across stakeholders, communicates clearly at all levels, and drives decisions without direct authority.
Minimum Requirements:
- 10+ years of experience, including in consulting, ads strategy/go-to-market, or related roles
- Deep understanding of digital advertising platforms (e.g., Google, Meta, Reddit, retail media networks)
- Strong analytical skills, including experience with SQL and data-driven decision making
- Proven ability to operate in ambiguous environments and define strategy from first principles
- Experience in working collaboratively and influencing stakeholder teams to drive results without direct authority
- Strong communication and stakeholder management skills, with the ability to influence at senior levels
Preferred Requirements:
- Experience with SMB advertisers
- Familiarity with retail/CPG industry
- Experience in working with product/tech teams and sales organizations
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $173,800-$204,500. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
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