Director, Affiliate & Influencer Marketing

About Us

Finance of America helps homeowners 55+ access the equity they’ve built while staying in full control of their home and their financial future. Through a range of reverse mortgage solutions, we help customers shape the retirement they’ve earned while continuing to evolve how we serve and work together.

Joining Finance of America now means stepping into a period of momentum and growth, with teams actively shaping what comes next and opportunities to make an impact and grow your career.

To learn more about us, visit www.financeofamerica.com

Purpose of Role

Responsible for defining, owning, and scaling the company’s affiliate and influencer acquisition strategies as core, enterprise-level growth channels. Creates the long-term vision, operating model, and performance framework for affiliate and influencer marketing, including the build and scale of an influencer program from inception. Leads partner strategy, commercial negotiations, channel economics, and team development while collaborating closely with Paid Media, Analytics/BI, Web & Development, Creative Services, Compliance, and Marketing Operations to ensure integrated, compliant, and profitable customer acquisition. Drives innovation, tests new partnership models, and positions affiliate and influencer marketing as strategic levers within the broader acquisition portfolio.

Key Responsibilities and Expectations

• Defines and owns the enterprise strategy and multi-year roadmap for affiliate and influencer marketing, aligned to company growth, efficiency, and brand objectives.
• Oversees performance and relationships with top-tier affiliate publishers, networks, and strategic partners, ensuring scalable volume, lead quality, and ROI.
• Leads commercial negotiations for affiliate and influencer partnerships, including commission structures, contracts, incentives, and long-term strategic agreements.
• Establishes performance frameworks, CAC guardrails, pacing models, and ROI targets to guide investment and decision-making across channels.
• Directs the launch, pilot, optimization, and scale of the influencer marketing program, including micro- and macro-influencer strategies.
• Provides executive-level oversight of lead quality, conversion performance, attribution, fraud monitoring, and channel economics.
• Partners with Analytics/BI and Web/Development teams to ensure accurate tracking, attribution models, and actionable reporting.
• Collaborates with Creative Services, Paid Media, and Marketing Operations to ensure messaging alignment, funnel integration, and operational efficiency.
• Ensures all affiliate and influencer activities adhere to regulatory, compliance, and brand standards within a regulated financial services environment.
• Leads, mentors, and develops team members, establishing clear expectations, priorities, and performance standards.
• Identifies and evaluates emerging trends, tools, platforms, and partnership models to maintain a competitive advantage.
• Communicates channel performance, insights, risks, and opportunities to senior leadership through dashboards, reporting, and executive presentations.
• Sponsors and prioritizes experimentation initiatives, including new payout models, partner types, content partnerships, and market expansion.
• Performs other duties as assigned.

Reports To

• VP, Marketing Acquisition & Ops

Direct Reports

• Affiliate Account Manager

Qualifications - Experience/Skills/Competencies

• Minimum 7 years of experience in affiliate marketing, partnerships, or influencer marketing roles, and a minimum 5 years of experience in supervising a team.
• Proven success owning and scaling affiliate and influencer programs as primary acquisition channels, including building programs from the ground up.
• Demonstrated experience managing large-scale, performance-driven marketing budgets and optimizing channel-level ROI.
• Advanced expertise in partner negotiations, contract management, and strategic relationship development.
• Strong analytical capability, including experience with attribution models, lead quality analysis, fraud monitoring, and performance forecasting.
• Proficiency with analytics and reporting tools such as Google Analytics, advanced Excel, SQL, Tableau, or similar BI platforms.
• Experience working cross-functionally with analytics, web development, creative, compliance, and paid media teams.
• Ability to operate independently with high judgment in ambiguous, fast-paced environments.
• Excellent executive communication, presentation, and stakeholder management skills.
• Experience in financial services, mortgage, fintech, or other regulated industries preferred.

Qualifications - Education - Required

• Bachelor's Degree

Qualifications - Education - Field(s)/Profession(s)

• Marketing, Business, Communications, or a related field.

Compensation

The base salary range for this position is inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.