Director, Consumer Insights

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity. 

To be considered for this remote opportunity, you must reside and be authorized to work within the United States.

About the Role:

Ashley Furniture is seeking a Director, Consumer Insights to build a modern insights capability that brings the voice of the consumer, retail customer, sales associate, and marketplace into the decisions that shape Ashley's products, experiences, and growth. This role will own the insights operating model, custom research roadmap, insights repository, and decision-ready synthesis across Ashley's priorities. It is expected to shape questions, prioritize learning opportunities, and drive adoption of insights across teams. This is a builder role for someone who combines research rigor, scrappy resourcefulness, strong collaboration, and hands-on ownership of analysis, synthesis, and executive-ready storytelling. The right person is energized by creating practical ways of working where a mature insights function hasn't historically existed, finds credible ways to answer business questions with available resources and imperfect data, and is comfortable doing the work directly — analyzing data, building slides, pressure-testing findings — rather than depending on external partners.

Reporting to the VP of Product Marketing, the Director will partner across business units and functions; Tampa, FL is preferred, with openness to remote candidates who can travel as needed.

What You'll Be Doing:

• Establish Ashley's insights capability as a practical force in product, marketing, retail, and customer experience decisions, bringing a builder mindset to a function still taking shape.
• Design and manage learning plans and custom research initiatives, translating ambiguous business questions into clear research objectives, survey instruments, discussion guides, sample plans, analysis frameworks, and actionable readouts — with the quantitative rigor to make findings clear, defensible, and useful.
• Synthesize research data, customer feedback, business inputs, and supplier outputs to develop implications for decision-ready presentations, working scrappily and resourcefully to answer business questions even when data or resources are imperfect.
• Build relationships across functions by demonstrating the practical value and business impact of insights, connecting dots across business units, channels, and stakeholder groups as an enterprise collaborator.
• Own Ashley's insights repository and knowledge hub, including searchable findings, source materials, reusable learnings, and AI-enabled synthesis workflows.
• Create a disciplined intake and prioritization process for insights work, balancing stakeholder requests against business impact, decision timing, available resources, and the quality of existing evidence.
• Manage and develop one direct report, including coaching, prioritization, quality review, and stakeholder alignment.
• Turn complex research into sharp, memorable, commercially useful takeaways that move decisions forward, operating as an influential storyteller across audiences with varying levels of research fluency.

The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.

Skills and Qualifications

• 8+ years in consumer/customer insights, market research, UX research, strategy, product marketing, or customer experience; director-level experience preferred. Bachelor's degree preferred.
• Proven experience designing and executing custom research (surveys, panels, concept testing, feedback programs, qualitative and quantitative methods) and synthesizing multi-source data into insight storytelling.
• Ability to connect consumer, customer, retail, and marketplace signals to product strategy, merchandising, pricing, and growth priorities — communicated through concise, commercially grounded executive recommendations.
• Fluency with AI-enabled research and knowledge management tools, used to accelerate synthesis without outsourcing judgment.
• Comfortable operating with incomplete inputs and limited resources while maintaining research discipline.
• Strong track record influencing across a matrixed organization with varying levels of research fluency.
• People management experience, with a high-ownership mindset suited to building an insights function from an early stage.
• Able and willing to travel to company on-site meetings in Tampa, FL

Preferred Qualifications:

• Experience in furniture, home goods, appliances, or other high-consideration retail/ecommerce categories.
• History of sourcing insights across store teams, customer service, reviews, marketplace content, and digital performance signals.
• Experience building an insights or knowledge management capability where adoption is still developing.

What We Offer (subject to eligibility requirements):

• Competitive Salary
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• Take what you need Paid Time Off
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $150,000 - $180,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at [email protected]

Ashley Digital is a privately-held company headquartered in Tampa, FL with offices in New York City, London and Tel Aviv.  Learn more at: https://www.residenthome.com

Ashley Digital is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Ashley Digital is proud to be a remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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