The Director leads the strategy and execution of campaigns to sell Cloud add-on products, coordinating between multiple teams to ensure success metrics are met and campaigns are optimized for revenue growth.
Local candidates only. This role is hybrid in our Chicago, Illinois office.
What You Will Be Doing
Campaign Strategy & Ownership
Customer Targeting & Use‑Case Definition
Messaging, Positioning & Enablement
Cross‑Functional Orchestration & Project Management
Promotion & Channel Coordination
Measurement, Insights & Optimization
Your Skills
Your Qualifications
Education
Experience
A few things we have to offer:
What You Will Be Doing
Campaign Strategy & Ownership
- Own the full end‑to‑end expansion campaign framework for selling Cloud add‑on products and modules to existing Cleo customers.
- Translate company growth priorities and product add‑ons into clear, repeatable customer campaign plans.
- Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.
- Define customer campaign objectives, success metrics, timelines, and key dependencies.
- Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes.
Customer Targeting & Use‑Case Definition
- Partner with cross‑functional teams to identify high‑propensity customer segments for Cloud Add‑on campaigns.
- Define customer expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity.
- Build persona‑specific value propositions for IT, supply chain, and operations leaders.
- Ensure campaigns are anchored in real customer pain points and buying moments - not theoretical use cases.
Messaging, Positioning & Enablement
- Collaborate with Product Marketing to develop customer campaign messaging, narratives, and proof points.
- Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials.
- Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets.
- Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources.
Cross‑Functional Orchestration & Project Management
- Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution.
- Lead weekly execution meetings, standups, and retrospectives.
- Manage timelines, risks, and dependencies across marketing motions, sales motions, CS outreach, and product/solutions participation.
- Proactively remove blockers and escalate to executive leadership when needed.
Promotion & Channel Coordination
- Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion.
- Ensure campaigns are cohesive and consistent across all customer touchpoints.
Measurement, Insights & Optimization
- Partner with the CMO and CRO to define KPIs and campaign targets.
- Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings.
- Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance.
- Use data to continually refine targeting, messaging, and campaign structure - creating a closed feedback loop with all stakeholders.
Your Skills
- Revenue Mindset: Focused on pipeline, bookings, and ARR-not just top‑of‑funnel metrics.
- Strong Operator: Brings structure, cadence, and discipline to cross‑functional execution.
- Cross‑Functional Leader: Influences without authority across Product, Sales, CS, and Marketing.
- High Bar for Execution: Drives campaigns to completion, not just kickoff.
- Strategic + Tactical: Can zoom out to portfolio strategy while also digging into execution details.
- Executive Presence: Able to confidently present to C‑level leaders and senior executives.
- Customer Marketing: Ability to create creative approaches for engaging customers for public advocacy and expansion purposes
Your Qualifications
Education
- Bachelor's degree required.
Experience
- 5+ years in B2B SaaS marketing, revenue programs, or GTM roles.
- 3+ years leading managers or team leads.
- Demonstrated ownership of pipeline, revenue impact, and expansion‑focused campaign outcomes.
- Experience partnering closely with Sales, CS, Product, and Solutions teams.
- Experience working with solutions engineering or professional services teams.
- Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AI‑enabled systems.
- Proven project management ability and influence without authority.
- Strong communication, organization, and stakeholder‑management skills.
- Experience with usage‑based expansion models, product‑led signals, or lifecycle marketing.
- Comfortable with CRM, automation, and analytics platforms.
A few things we have to offer:
- Compensation: $120,000 - $140,000 + Bonus potential
- Great Healthcare + Dental + Vision
- Flexible PTO
- Culture of support, encouraging Life-Work balance
- 401k match
- FSA and HSA options
- Employee Assistance Program
- Paid Parental Leave
- Representing a company with 4,000+ clients and a 99% retention rate
- Accelerated title and salary growth potential
- A fun and energetic work environment that makes you excited to go to work every day
Top Skills
6Sense
Ai-Enabled Systems
Salesforce CRM
Salesloft
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