Director, Demand Generation & ABX

SimSpace serves as an AI Proving Ground where organizations can confidently train, test, and outmaneuver adversaries in any environment. Trusted by allied governments, militaries, enterprises, and research institutions worldwide, SimSpace enables adaptive, AI-ready defenses that stay ahead of evolving threats. Founded in 2015 by experts from U.S. Cyber Command and MIT Lincoln Laboratory, the platform unifies training, testing, and validation in a realistic, live-fire simulation—helping teams evaluate security investments, optimize performance, and compress cyber readiness cycles from months to days.

Why join SimSpace? We are an organization that is focused on building our culture and mindfully enhancing our atmosphere every day which is why we have collaborated on an integral value system. Our governing philosophy of being Human Centered is deeply embedded within our value system. We apply this philosophy to every one of our internal team members, external clients, and their customers.

How Do We Work? We believe that people are at the center of everything we do. SimSpace fosters a culture of continuous learning, curiosity, and professional growth. That belief shows up in action: in-house training, internal and external learning platforms, cyber conferences, industry events, and dedicated time for skill development. Our people are empowered to shape their careers - and it shows. Year over year, SimSpace consistently outperforms industry benchmarks in internal mobility, promotions, and total rewards growth.

Who Thrives Here? We are a team of innovators, protectors, and problem-solvers. We believe diversity of thought and experience fuels better solutions, and we’re committed to building teams that reflect the communities we serve. Whether you’re remote or office-based, you’ll collaborate with talented colleagues across departments and time zones, united by the mission to create a safer digital world.

We invite you to apply today!

SimSpace is seeking a Director, Demand Generation & Account-Based Execution (ABX) to lead the company's demand generation strategy and execution. This marketing leadership role is responsible for building pipeline, accelerating revenue growth, and establishing SimSpace as the leader in the emerging AI Proving Grounds category.

Reporting to the CMO, the Director will lead campaign strategy, content, budget, and funnel performance, while partnering closely with Product Marketing, Marketing Operations, and Sales to ensure every campaign ties directly to revenue. The ideal candidate combines strategic thinking with operational rigor and has a track record of building scalable demand programs that drive measurable pipeline and revenue growth.

This is a remote role with occasional travel for team and company events.

Key Responsibilities

Strategy & Category Leadership

• Develop and lead the global demand generation strategy, aligning campaigns, content, and channels to SimSpace's growth goals

• Help define the AI Proving Grounds category and build market awareness through integrated campaigns, thought leadership, and engagement

• Partner with Product Marketing to translate positioning and messaging into key campaign themes and targeted demand programs

• Align marketing and sales around campaign priorities, target audiences and revenue goals

Pipeline, Metrics & Sales Alignment

• Own pipeline contribution targets and demand gen performance across the funnel

• Forecast and report on pipeline, revenue impact, conversion rates and sales velocity

• Partner with Sales leadership to align on lead quality, account prioritization, territory strategy, and pipeline goals

• Use intent signals, audience insights, and experimentation to improve conversion rates and pipeline efficiency

• Lead account-based marketing programs for priority accounts in partnership with Sales and Product Marketing

Content & Operations

• Lead content strategy across the buyer journey, ensuring campaigns are supported by relevant, high performing content, and a consistent brand voice

• Manage the demand generation budget across paid media, content, events, and agencies

• Oversee agency and vendor relationships and evaluate performance against business goals

Team & Execution

• Build and lead a high-performing demand generation team spanning campaign management, content, and digital marketing

• Leverage AI and automation to reduce friction across the funnel and improve marketing efficiency

• Partner with Operations to optimize lead flow, website conversions and nurture programs that turn engagement into qualified pipeline

Qualifications

• 15+ years of B2B SaaS demand generation experience across high-growth and enterprise environments.

• Proven track record of building pipeline and driving measurable revenue outcomes.

• Experience developing content strategies in partnership with Product Marketing.

• Deep expertise in account-based marketing and data-driven targeting strategies.

• Strong partnership with Sales leadership and a history of improving pipeline conversion and lead quality.

• Experience building, managing, and developing high-performing teams.

• Experience managing multi-million-dollar marketing budgets and forecasting pipeline impact.

• Executive presence with the experience communicating strategy and performance and investment recommendations to executive leadership.

• Experience with modern demand gen and marketing technology platforms, such as 6sense, Demandbase, Bombora, ZoomInfo, HubSpot, Marketo, and Salesforce.

• MBA or equivalent experience preferred.

We’re proud to offer a competitive and comprehensive package designed to support your well-being, growth, and success:

• Compensation. Base salary: $200,000 reflecting our confidence in your expertise and impact, with the opportunity for bonuses tied to company performance and individual contributions.

• Health & Wellness. Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!

• Mental Health Support. Access to company-paid counseling, coaching, and resources for you and your family through Spring Health.

• Financial Well-Being. Plan for your future with a 401(k)-retirement savings plan featuring a company match.

• Flexible Time Off. Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members.

• Parental Leave. Paid leave plans to support you and your loved ones during life’s most important moments.

• Ownership Opportunities. Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success.

• Referral Rewards. Earn $1,500–$3,500 for every qualified hire through our employee referral program.

• Peloton Interactive Wellness Program. Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals.

SimSpace is an Equal Opportunity Employer:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

SimSpace is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.

Research shows that women and people from underrepresented groups only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. SimSpace encourages you to break that statistic and to apply. We look forward to your application!

We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact [email protected].

SimSpace does not accept unsolicited resumes from employment agencies.

Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range.