Director, Enterprise Demand Generation

As the Director of Enterprise Demand Generation, you’ll drive the strategy behind the growth of our marketing-sourced pipeline for our enterprise segment. You'll own the enterprise demand generation strategy, lead integrated omni-channel campaigns that move accounts through the funnel, and use data-driven insights to optimize performance and inform strategic decisions.

• Provide strategic leadership and planning. Drive the enterprise demand generation strategy and roadmap to accelerate marketing-sourced pipeline. Build scalable, repeatable programs that generate enterprise awareness and demand. Take a holistic approach to ICP targeting, content strategy, channel selection, and funnel optimization to deliver predictable pipeline creation.
• Lead campaign and program strategy. Lead integrated, omni-channel campaigns targeting enterprise accounts and key buyer personas through paid media, content syndication, ABM initiatives and coordinated outbound efforts. Design programs that introduce ActivTrak to cold accounts and systematically move them through early, mid, and late-stage funnel progression. Collaborate closely with Marketing and Sales teams to ensure aligned messaging, refined target lists, and coordinated outbound strategies.
• Own performance measurement and optimization. Own enterprise marketing funnel metrics including awareness, engagement, account progression, conversion rates and marketing-sourced pipeline contribution. Utilize data to drive continuous program optimization and inform strategic decisions. Partner with internal and external data analysts to extract insights and guide strategic pivots or investment reallocation. Oversee agency partnerships to maximize ROI.
• Bring team and cross-functional leadership. Mentor and develop the Senior Enterprise Demand Manager. Serve as a strategic partner to cross-functional teams. Deliver executive-level presentations including strategic plans, performance analyses, recommendations, and business insights.
• Be exceptionally pragmatic. Working in a scale-up environment requires that you’ll be able to make the right trade offs to progress projects while balancing constraints and input.  We’re looking for a candidate that can be pragmatic, and has the ability to make decisions based on data. 
• Be customer-obsessed. We believe understanding the customer experience across pre and post sales activity helps our team build amazing products that solve real problems.  Getting to know our customers and the challenges they face through conversations, research, and engagement with our community, will be a powerful input into this role.   
• Care deeply about your own productivity. Through understanding your own productivity and the productivity of those around you, you gain better insight into our customers’ challenges. We’re looking for someone who wants to talk openly about their own productivity successes for the purpose of innovation and performance elevation.

Requirements

• 7 years of B2B SaaS experience in growth marketing, demand generation, or account-based marketing
• 2 years experience managing, coaching, or developing direct reports and external contractors
• Proven track record scaling demand generation or ABM programs with a small team at a SaaS company in the $50M–$200M ARR range or similar high-growth environment
• Strong analytical capabilities with experience interpreting complex data sets and partnering with data analysts to inform strategic decisions
• Exceptional communication and executive presence, with demonstrated ability to present insights to leadership, influence cross-functional stakeholders, and shape go-to-market strategy
• Hands-on experience managing paid media programs and overseeing agency relationships to optimize performance and ROI
• Proficiency with ABM platforms such as Demandbase, 6sense, or similar tools

Benefits

• Position is remote within US
• Minimal travel
• Limited physical demands 

This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company.  If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you! 

ActivTrak is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.