Director, Franchise Strategy & Transformation

Job Description Summary:

The Director, Franchise Strategy & Transformation leads the strategic planning, business performance management, and transformation agenda for the Southwest & Mainstream Region. This role is responsible for establishing and leading the region's Long-Range Planning process, ensuring alignment between long-term growth ambitions, annual Joint Business Plans (JBP), and execution priorities across the franchise system.

Working in close partnership with Franchise Operations, Commercial Leadership, Coca-Cola Southwest Beverages (CCSWB), and other bottling partners, the Director drives disciplined performance management by identifying the critical business metrics that matter most, monitoring progress against strategic and operational priorities, and ensuring accountability for delivery. The role leverages marketplace, consumer, customer, competitive, and execution insights to support fact-based decision-making, identify growth opportunities, and accelerate business performance.

The Director serves as a strategic integrator across functions, helping connect long-term vision to near-term execution while driving transformation initiatives that strengthen organizational capabilities, improve performance, and support sustainable growth.

What You’ll Do for Us

Strategic Planning & Long-Range Growth Strategy 

• Design, develop, and institutionalize the Long-Range Planning process for the Southwest & Mainstream Region, partnering with Strategy, Franchise team, and CCSWB to define a multi-year growth strategy for the region. 

• Facilitate strategic planning discussions and alignment across franchise and bottler leadership teams.  

 

Business Performance Management 

• Lead the business performance management cadence for the region, ensuring visibility to key business indicators including volume, revenue, transactions, share, execution, and profitability metrics. 

• Partner closely with Franchise Operations and Commercial teams to define, track, and continuously improve the key performance indicators that measure delivery of strategic priorities and JBP commitments. 

• Develop and maintain scorecards, dashboards, and executive performance reviews that drive accountability and action. 

• Lead routines - weekly, monthly, quarterly, and annual business reviews- identifying performance gaps, emerging risks, and opportunities to accelerate growth. 

• Ensure clear ownership and follow-up of actions required to improve business outcomes and deliver planned results. 

Business Insights 

• Leverage consumer, customer, marketplace, competitive, and execution insights to identify growth opportunities and performance improvement initiatives. 

• Translate complex data and market dynamics into clear business implications and actionable recommendations. 

• Provide strategic analysis and decision support to franchise leadership and bottler partners. 

• Strengthen the organization's capability to use insights and performance data to inform decision-making and prioritize resources effectively. 

Transformation & Change Leadership 

• Lead strategic transformation initiatives that support growth, increase organizational effectiveness, and improve business performance. 

• Develop business cases, implementation roadmaps, success metrics, and value realization plans for priority initiatives. 

• Coordinate cross-functional teams to implement and scale new capabilities, processes, and ways of working. 

• Ensure successful initiatives become embedded within business planning and operating routines. 

Leadership Expectations 

• Demonstrate a growth mindset and enterprise perspective. 

• Foster a culture of accountability, transparency, and fact-based decision-making. 

• Build organizational capabilities in strategic planning, performance management, business analysis, and digital transformation 

• Drive cross-functional collaboration and system alignment to achieve long-term growth objectives. 

 

Qualifications & Requirements 

• Bachelor’s degree required; MBA or advanced degree preferred, with a strong business, strategy, finance, analytics, or commercial management foundation.  

• 8+ years of leadership experience in Strategy, Commercial, Operations, Finance, Revenue Growth Management, Transformation, or Franchise Leadership roles.  

• Proven ability to develop business strategies and drive results, including leading cross-functional initiatives and influencing senior stakeholders across a matrixed organization.  

• Strong business performance management and analytical skills, with experience managing KPIs, scorecards, business reviews, and translating insights into actionable recommendations; experience with Nielsen and The Coca-Cola Company's business intelligence and performance management tools preferred.  

• Demonstrated leadership and influence capabilities, including partnering effectively with Franchise Operations, Commercial teams, bottling partners, and senior leadership to deliver business priorities.  

• Expertise in strategic planning, transformation, and change management, with the ability to establish Long-Range Planning processes, lead complex initiatives, and drive accountability for Joint Business Plan execution and business performance improvement. 

What We Can Do For You 

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the next chapter. 
• Exposure to World-Class Leaders: Access to global marketing leaders who will expand your network and expose you to emerging digital platforms and marketing insights. 
• Learning Culture: Access to resources and management programs that give you the resources to continually develop your skills and knowledge. 

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills:

Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, Teamwork

Pay Range:

United States: 145,000 - 169,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Plano

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

November 5, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.