Director of Growth Marketing

About Daybreak 

Daybreak is transforming sleep apnea care through accessible, at-home diagnosis and treatment. By combining technology, clinical care, and patient-centered design, we help patients access effective sleep solutions without the traditional barriers of in-lab testing and fragmented care. As we continue scaling nationwide, we are seeking a strategic and execution-focused Director of Growth Marketing to own and scale our Direct-to-Consumer (DTC) growth engine. 

About the Role 

Daybreak is looking for a Director of Growth Marketing to own and scale our DTC acquisition and growth strategy. This role will be responsible for driving patient acquisition, optimizing the full marketing funnel, and building scalable, data-driven growth systems that accelerate revenue and market penetration. 

This role sits at the intersection of performance marketing, growth strategy, and analytics, with ownership of DTC acquisition, conversion optimization, and lifecycle growth. The ideal candidate is a senior-level performance marketer with deep experience scaling consumer-facing healthcare, digital health, or high-growth subscription businesses. They should be highly analytical, commercially driven, and comfortable owning end-to-end growth outcomes in a fast-paced environment. 

Responsibilities 

• Own Daybreak’s DTC growth strategy across acquisition, conversion, retention, and reactivation 

• Lead performance marketing across paid search, paid social, programmatic, and emerging acquisition channels 

• Optimize full-funnel performance from first touch through booked appointment, diagnosis, and treatment initiation 

• Build and scale experimentation systems to continuously improve CAC, LTV, ROAS, and conversion rates 

• Develop forecasting models, attribution frameworks, and reporting dashboards to guide growth decisions 

• Own lifecycle marketing strategy, including email, SMS, retargeting, and re-engagement campaigns 

• Drive CRO initiatives across landing pages, funnels, and patient onboarding experiences 

• Partner closely with product, operations, and clinical teams to improve conversion and the patient experience 

• Identify, test, and scale new growth channels and partnerships to accelerate patient acquisition 

• Partner with executive leadership to shape positioning, messaging, and go-to-market strategy for DTC audiences 

• Establish scalable growth processes, testing frameworks, and performance measurement systems 

• Translate customer, channel, and performance data into actionable growth strategies and recommendations 

Qualifications 

• 8+ years of experience in growth marketing, performance marketing, or DTC marketing roles 

• Proven track record scaling consumer-facing or healthcare DTC businesses 

• Deep expertise in paid media strategy, funnel optimization, and marketing analytics 

• Strong financial and analytical skills with experience managing CAC, LTV, ROAS, and payback targets 

• Experience with CRM, lifecycle marketing, and retention strategies; email/SMS strongly preferred 

• Demonstrated success operating in fast-paced, high-growth startup environments 

• Strong cross-functional collaboration experience with product, operations, clinical, and executive stakeholders 

• Ability to independently develop and execute growth strategies from concept through implementation and optimization 

• Entrepreneurial mindset with a bias toward experimentation, speed, and execution 

• Cross-channel growth experience within healthcare or regulated healthcare environments is a strong plus 

Why Join Daybreak? 

• Help redefine access to sleep apnea care through a modern DTC healthcare model 

• High-impact role with significant ownership of the growth engine 

• Direct visibility with executive leadership and influence over company strategy 

• Fast-growing, mission-driven environment focused on improving patient outcomes

• Opportunity to build and scale a best-in-class growth function from the ground up 

Daybreak is an equal opportunity employer. We are committed to providing equal employment opportunities to all qualified applicants and employees and to maintaining an inclusive workplace free from discrimination and harassment.