Director of Growth Marketing

Who we’re looking for… 

Role: (Senior) Director of Growth Marketing
Team: Marketing
Reports To: Chief Operating Officer
Supervisory Responsibility: This role will have 2-4 direct reports
Location: While we are open to remote candidates we are prioritizing individuals that are able to work under a hybrid model with 3 days a week in our NYC Headquarters. 
Travel: This role will travel as needed for in-person customer meetings and industry conferences. Note, Knit does US All Team, in-person company events 2x per year.

A little about us… 

Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible.

Overview & Responsibilities 
The Director of Growth Marketing will play a critical role in scaling Knit’s go-to-market engine. This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs.

You’ll lead Knit’s Growth Marketing function (including Marketing Operations and Content), owning inbound and outbound demand generation across paid, organic, content, events, and emerging AI-driven outbound initiatives. You’ll partner closely with Sales, Product Marketing, and RevOps to ensure growth efforts translate into qualified pipeline that converts and is acted on with rigor.

You’ll join a team that’s building something category-defining and help shape how some of the world’s most respected brands uncover and activate insights through AI-native research. This is a hands-on leadership role for a builder who thrives at the intersection of experimentation and execution—leveraging modern growth tooling (including AI and automation) and scaling what works as Knit grows.

Reporting to the Chief Operating Officer, you’ll work closely with senior leadership to align growth strategy with revenue goals, GTM priorities, and cross-functional execution.

Primary Responsibilities

• Own Knit’s growth marketing strategy with full accountability for Sales Qualified Lead (SQL) generation and pipeline contribution.
• Lead and develop the Growth Marketing team, including direct management of Marketing Operations and Content, ensuring strong execution, clear accountability, and scalable systems.
• Design, execute, and optimize integrated growth programs across inbound and outbound channels, including paid, organic, content, events.
• Explore, test, and scale AI-driven outbound and automation initiatives to improve reach, personalization, and efficiency.
• Build and execute lifecycle and customer marketing programs—including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success.
• Own the strategic direction and performance goals for events as a growth channel, partnering with Marketing Operations on event execution, sales alignment, and post-event measurement
• Lead Knit’s content efforts, ensuring programs and assets directly support demand generation and sales priorities.
• Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes.
• Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel
• Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs.
• Partner closely with Sales Development and potentially manage 1–2 SDRs as part of the broader growth motion (scope to evolve over time).

• Pipeline Impact: Marketing-sourced and influenced pipeline consistently meeting agreed targets.
• Growth Efficiency: Improved performance across channels, with clear ROI and predictable forecasting
• Outbound Innovation: Demonstrated progress leveraging AI and automation to scale outbound effectiveness.
• Content & Events Impact: Content and events measurably contributing to SQLs and pipeline.
• Team Performance: A strong, engaged growth marketing team delivering against quarterly goals.
• Cross-Functional Execution: Strong alignment with Sales, Product Marketing, and RevOps, resulting in fast follow-up and predictable execution.
• Operational Rigor: Reliable reporting, attribution, and data-driven decision-making across marketing programs.

Required:

• 6–9 years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
• Proven success driving pipeline and revenue impact in an enterprise GTM motion.
• Strong experience across inbound and outbound growth channels, including paid, organic, content, and events.
• Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
• Command of marketing analytics, funnel metrics, and performance management.
• Hands-on experience with modern marketing automation, CRM, and analytics tooling.
• Comfort experimenting with AI-enabled tools and automation to improve efficiency, personalization, and scale.
• Experience leading and developing teams, including marketing operations and/or content functions.
• Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
• Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization

Nice to Haves:

• Experience managing or partnering closely with SDR teams.
• Background in B2B SaaS, research, data, or analytics platforms.
• Familiarity with account-based marketing (ABM) or multi-stakeholder buying committees.
• Prior exposure to AI-driven outbound, personalization, or growth experimentation tools.
• Prior experience working closely with RevOps on attribution and GTM systems.

Salary Information

The salary range for this role is $160,000-$200,000.

Benefits

Upon joining the Knit team, you will receive a competitive salary, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!

Our Company Values

We are the Championship Team. This means we:

• Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?” 
• Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action  (When we see a need, we take initiative, and hold ourselves accountable to seeing it through).
• Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.