Director of Growth Programs & Lifecycle Marketing

Fello is a profitable, hyper-growth, VC-backed B2B SaaS company building the AI Operating System for relationship-driven growth. Our platform combines data intelligence, marketing automation, and conversational AI to help businesses engage smarter, move faster, and scale effortlessly. We turn complex data into simple, intelligent actions — automating everything from outreach to follow-up.

Fello isn’t another tool in the stack. It’s the system that powers them, learning, adapting, and executing in real time so professionals can focus on growth, not guesswork.

If you’re fired up about building the backbone of an AI-driven product that’s changing how professionals work, you’ll fit right in.

You are a strategic growth leader who owns and operates Fello’s end-to-end growth execution system, ensuring integrated campaigns and lifecycle marketing work together as a cohesive engine driving pipeline, revenue, and customer expansion. You design how growth runs across acquisition, conversion, and expansion — defining strategy, operating frameworks, targeting, messaging, and success metrics that connect intersecting programs and tactics, with a relentless focus on driving high-quality pipeline from Fello’s ICP and ICP+ segments. Partnering closely with cross-functional teams, you orchestrate people, processes, and resources to eliminate silos, align execution, and ensure growth initiatives are focused, measurable, and consistently delivering business impact.

• Growth Strategy & Campaign Planning
• • Own and evolve the integrated growth strategy across lifecycle and ABM motions, with clear authority to prioritize, sequence, and sunset initiatives.
  • Set quarterly and monthly growth priorities tied directly to ICP-driven pipeline and demo targets, making explicit tradeoffs between what runs now vs. later.
  • Ensure all growth initiatives are aligned to ICP and ICP+ segments, prioritizing pipeline quality and conversion over lead volume.
  • Translate company and category strategy into a focused growth roadmap, determining where to invest, experiment, or pause.
  • Partner with peers to support product launches and event-led initiatives while maintaining ownership of growth prioritization and execution standards.
• Campaign Orchestration & Execution
• • Lead cross-functional campaign planning across performance marketing, marketing operations, integrated lifecycle campaigns, and ABM, setting clear priorities and execution standards.
  • Own campaign sequencing, timelines, and dependencies, with authority to resolve conflicts and reprioritize as needed.
  • Act as the “air traffic controller” for growth initiatives, determining what moves forward, what waits, and what stops.
  • Ensure consistent, high-quality execution across all channels, raising the bar on focus, relevance, and impact.
  • Partner with content and events leaders to ensure campaigns are integrated, intentional, and outcome-driven.
• Lifecycle & Conversion Ownership
• • Own the end-to-end TOFU → BOFU strategy, defining how prospects move through the funnel and where focus should shift to improve conversion quality.
  • Partner with Marketing Ops and RevOps to define lead scoring, funnel benchmarks, and handoff criteria that prioritize ICP fit and sales efficiency.
  • Design lifecycle programs for adoption, retention, and expansion with clear hypotheses, success criteria, and go/no-go decision points
• Performance Management & Analytics
• • Own growth KPIs including signals generated, demos scheduled and held, marketing-sourced pipeline, and funnel conversion rates, with accountability for acting on insights.
  • Run weekly growth reviews and pipeline pacing sessions, making data-backed decisions to adjust priorities, sequencing, and investment.
  • Identify underperforming initiatives and make clear calls to optimize, pause, or stop efforts that are not driving ICP-quality pipeline.
• People & Team Leadership
• • Directly manage growth team ICs across paid, ABM, campaigns/demand writing, and operations, setting clear direction, priorities, and expectations.
  • Empower the team through strong prioritization, decision-making frameworks, and clarity on what matters most.
  • Elevate performance by reinforcing focus, execution quality, and accountability over activity and volume.

• 6–10 years of experience in B2B SaaS growth, demand generation, or lifecycle marketing.
• Demonstrated ability to set priorities, make tradeoffs, and say “not now” to protect focus and impact.
• Strong point of view on pipeline quality, ICP alignment, and what drives durable revenue growth.
• Hands-on experience designing and operating pipeline-driving growth systems, improving funnel conversion through connected programs and execution frameworks.
• Deep understanding of B2B SaaS funnels and lifecycle marketing.
• Proven ability to orchestrate cross-functional teams and initiatives.
• Highly organized and metrics-driven approach to growth.
• Strong communication skills with the ability to bring clarity to complex initiatives.
• Adaptive, collaborative mindset with comfort working in an agile, fast-paced startup environment.

• Experience scaling a company from approximately $20 +$50M ARR.
• Background in B2B PropTech, Real Estate, or SaaS strongly preferred.
• Familiarity with project management tools such as Asana or ClickUp.

• Competitive Compensation: Attractive salary and benefits package.
• Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
• Professional Growth: Opportunities for career advancement and professional development.
• Health & Wellness: Comprehensive health, dental, and vision insurance plans.
• Paid Time Off: Generous PTO and paid holidays to recharge and relax.
• Collaborative Culture: A supportive team environment that values innovation and collaboration.
• Equity Options: Opportunity to own a part of Fello and share in our success.
• Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.