The Director of Creators will lead acquisition, onboarding, and retention strategies for creators at Linktree, ensuring user growth across key verticals. This role involves partnership development, creator support systems, strategic insights, and cross-functional collaboration.
The Role
What You’ll Do
Growth Strategy & Vertical Expansion
Partnerships & Ecosystem Development
Creator Support Systems
Leadership & Collaboration
What You’ll Bring
Our Story
Where and How We Work
How we’ll help you thrive
We’re looking for a Director, Head of Creators to lead our strategy for creator acquisition, onboarding, and retention. This role will shape how Linktree expands its user base across key creator verticals and new business categories (like real estate, restaurants, and fitness), while ensuring our most valuable users get the support and success outcomes they need.
This leader will sit at the intersection of growth marketing, partnerships, and customer success, developing scalable programs to attract, onboard, and grow creators and small businesses globally. You’ll build the systems and partnerships that create a self-sustaining acquisition and retention flywheel.
- Working closely with vertical leads, shape the acquisition and activation strategy for creators across prioritized verticals (eg. music, podcasts, etc), defining the playbooks that unlock repeatable growth.
- Partner with Insights and Growth Marketing to identify high-potential segments, test acquisition levers, and build conversion funnels that move users from awareness to activation.
- Develop vertical-specific go-to-market strategies for potential growth categories.
- Nurture relationships with our most influential creators while being strategic about how to best to leverage for long tail acquisition.
Partnerships & Ecosystem Development
- Lead partnerships that drive distribution, awareness, and adoption, including platform integrations, creator networks, and category associations.
- Collaborate on co-marketing campaigns and ambassador programs that position Linktree as the default choice for creators.
- Partner with growth marketing and product on scalable frameworks for referral, affiliate, and ecosystem programs that accelerate growth in key verticals.
- Design and operationalize the onboarding experience for our highest priority creators to ensure rapid activation and high retention.
- Scope and design appropriate tiering systems for support in a way that designates the right level of support for creators and scales effectively.
- Partner with Customer Support and Lifecycle to create differentiated experiences for high-value users, including education, playbooks, and direct support models.
- Build feedback loops from top creators to inform growth, product, and messaging strategies.
- Build and lead a small, high-leverage team spanning partnerships, creator success, and vertical growth.
- Collaborate across Marketing, Product, and Partnerships to align on metrics, initiatives, and insights.
- Serve as a key voice in how Linktree expands from a creator-first brand into a platform for all digital entrepreneurs.
- 8–12+ years of experience in growth, partnerships, or marketing leadership, ideally within creator economy, SaaS, or digital platform environments.
- Proven success designing and running partnership strategies that drive scaled customer acquisition, not just account management for top partners.
- Strong understanding of creator behavior, including what drives adoption, retention, and monetization.
- Track record of leading cross-functional teams and turning data into strategic insight and action.
- Balance of analytical rigor and creative marketing instinct; able to zoom between strategy and execution.
- Bonus Points: experience with SMB and creator-preneur segments.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $190,000-$215,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nike, Nordstrom Target, Sephora, Vuori, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we’ll help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Top Skills
Customer Success
Growth Marketing
Partnerships
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