Director, Integrated Media Planning

At a glance:

The Director, Integrated Planning is a senior strategic leader that develops converged media strategies bridging linear TV, CTV, and OLV/YouTube, and considering other channels like audio, print, OOH, social, and search. This role unifies planning across channels especially Converged TV, optimizes audience reach and frequency, and uses data, attribution, and performance insights to provide ongoing optimization recommendations and drive measurable business growth. The Director serves as a trusted client advisor, leads cross-functional collaboration, mentors planning talent, vets new partner and currency opportunities, contributes to proprietary tools and measurement approaches, and supports new business through clear, compelling strategic storytelling.

While this is a remote role, periodic travel and accommodating meetings in different time zones is expected.

What does a Director, Integrated Planning do at Rainstorm Direct?

Strategic Media Leadership

• Lead the development of converged TV media strategies that drive measurable business growth on our largest agency clients ($10-30M+)
• Oversee integrated planning across linear TV, CTV, OLV/YouTube while also taking into consideration audio, print, OOH, social, and search as needed
• Plan and manage primarily national campaigns, with an ability to plan local campaigns on an as need basis
• Focus on brand and performance KPIs, including reach, frequency, efficiency, and business outcomes (ie. Response, Orders, Revenue, etc.)
• Use proprietary, first and third-party data to target audiences effectively and shape strategic recommendations to minimize duplicated reach across linear and streaming platforms
• Analyze response data, audience insights, and attribution outputs to optimize active campaigns and inform future recommendations

Client Relationship & Thought Leadership

• Build strong client relationships by demonstrating curiosity, business understanding, and a clear point of view on strategic media investment
• Present integrated media plans, campaign results, insights, and actionable recommendations to client stakeholders
• Develop and pitch innovative media ideas that expand client relationships and media footprints
• Communicate clearly and persuasively through objectives, strategies, points of view, and data-driven storytelling
• Coach, mentor, and support the development of planning team members and cross-department partners

Media, Technology & Innovation

• Learn, utilize, and actively contribute to the development of proprietary agency tools, technology platforms, and attribution models to maximize campaign performance
• Deep understanding of Demand Side Platforms (DSPs), automated content recognition (ACR) data, and data clean rooms
• Strong familiarity with upfront and scatter market dynamics both on the linear and CTV side and with programmatic guaranteed (PG) and private marketplace (PMP) deals

Business Development

• Prepare and deliver compelling media strategy pitches for new business
• Quickly ramp up on new business categories and competitive landscapes
• Leverage data-driven storytelling to communicate a clear and strategic narrative

What do we look for in a Director, Integrated Planning?

• 10+ years of agency media planning experience with national accounts, with expertise in linear TV, CTV, and performance-driven media
• Expertise in Converged TV planning; cross-channel planning is a plus
• Familiarity with the accelerated growth goals of entrepreneurial agencies and clients
• Has experience building teams and departments and embraces new challenges
• Highly analytical and data-driven, with strong attention to detail
• Mastery of planning, measurement, and reporting tools such as Nielsen, Comscore, R/F planning platforms, Commspoint, iSpot, Innovid, competitive tracking tools, MRI, or similar platforms
• Excellent written and verbal communication skills
• Experience using data, attribution models, and proprietary or third-party tools to improve campaign performance
• Experience preparing and pitching media strategies for new business and existing client growth
• Stays on top of current trends, and willing to take calculated risks
• Strong leader, coach, and mentor who invests in developing talent
• Enjoys collaborative social culture and embraces the agencies core values
• Pro-active, self-directed and well organized

Why work at Rainstorm Direct?

• We are a 40+ year old company doing a thing we call Transactional Brand Building. That is, we deliver on our clients’ brand and sales objectives at the same time, with the same work and the same media plan. We measure our clients’ sales results daily – per transaction, so you and your clients can see the tangible results of your work. It’s an exhilarating standard to live up to.
• Rainstorm Direct is a subsidiary of Rain the Growth Agency, an advertising holding company based in Portland, Oregon.
• There are about 250 of us across Rain the Growth Agency, so we’re big enough to handle major projects, but small enough that we all know each other. We pride ourselves on being nimble!
• Our Flexible First environment empowers us to work from where we’d like but still connect with one another virtually and in person when possible.
• We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following:
  • Medical, Dental, and Vision insurance
  • Quarterly profit-sharing program
  • 401(K) plan with employer match (and immediate eligibility)
  • 4-6 weeks PTO
  • 12 paid holidays
  • 12-18 weeks fully-paid Family and Medical Leave
  • Monthly Work-From-Home allowance
  • Additional benefits details can be found here
• Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable.
• We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.