Director of Marketing (Austin, TX or San Francisco, CA)

Job Description

Position Title: Director of Marketing

Reports To: Business Development Team Lead

Department: Business Development

Location: Austin or San Francisco

The Firm

Founded in 2008, Serent Capital (www.serentcapital.com) is a leading lower-middle market private equity firm focused on investing in founder led, vertically focused B2B technology and tech-enabled services companies with nearly $5 billion of assets under management. We strive to be an involved, value-added investor, capable of providing significant operational and strategic support to our portfolio company CEOs on the most critical issues that they face as the company’s scale.

Our mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. Our team is comprised of investment and operating professionals that have experience as executives, strategic advisors, and investors in growing businesses.

Position Summary

The Director of Marketing will serve as a key leader within Serent’s marketing and business development organization. This role is focused on supporting the firm’s sourcing strategy; specifically driving brand visibility and engagement with prospective portfolio companies and key investment targets.

This individual will be responsible for activating and scaling top-, middle-, and bottom-of-funnel marketing programs in close partnership with the business development team to attract, engage, and convert high-potential prospects. The role is highly cross-functional, execution-focused, and metrics-driven, with a strong emphasis on strategy, leadership, and collaboration.

Essential Duties and Responsibilities:

• Lead marketing strategy aligned with the firm's overall business development goals.

• Partner with the business development team to develop and execute targeted marketing campaigns, including ABM, gifting, email nurture, and events - tailored to the needs and interests of prospective investment targets.

• Lead top-of-funnel brand-building initiatives, including digital advertising, thematic content development, and founder-facing awareness programs.

• Execute regional and virtual events (e.g., workshops, hosted experiences, conferences) to build relationships with executives and founders of target companies.

• Manage the full lifecycle of marketing enablement, from brand awareness and lead nurturing to personalized support during diligence.

• Create and distribute thought leadership assets (e.g., case studies, webinars, founder content) and press releases to reinforce credibility and deepen engagement.

• Drive alignment between marketing and business development through enablement sessions, sales tools, and campaign coordination.

• Oversee complex marketing project timelines, from concept to launch, ensuring cross-functional alignment, timely execution, and resource coordination.

• Collaborate with sales, investment, portfolio support, and executive leadership teams to ensure alignment across all marketing initiatives.

• Monitor and report on performance metrics, including engagement scores, lead attribution, conversion rates, and ROI, using marketing analytics platforms.

• Support strategic marketing infrastructure improvements and collaborate with external vendors and partners.

Qualifications

• 5+ years of B2B marketing experience, ideally in private equity, financial services, or outbound B2B SaaS.

• Demonstrated success leading and executing marketing programs that directly support business development and sales.

• Proven ability to build and manage integrated, multi-channel campaigns across digital, content, events, and email.

• Experience working cross-functionally with internal and external stakeholders to deliver marketing initiatives on time and at a high standard.

• Familiarity with executive audiences, founder outreach, and high-consideration sales cycles.

• Strong writing, communication, analytical, and project management skills.

• Demonstrated ability to manage multiple concurrent projects, vendors, and stakeholders with strong attention to detail and prioritization skills.

Experience with the following platforms is preferred:

• Salesforce

• Pardot

• LinkedIn

• Leadfeeder

• General LLM (OpenAI, Anthropic, etc.)

Education

Bachelors degree required; preferred fields include Engineering, Information Systems, Data Science or Data Analytics.

Seniority Level

Professional

Industry

Private Equity

Employment Type

Full-time, Exempt

Travel

10% or less domestic travel for internal firm meetings across the two office locations.