Director of Marketing

This is a volunteer position, for Canadian university students only.

About us:

We are a Canadian, student-run nonprofit dedicated to empowering young people through financial literacy education. Through innovative educational programs, partnerships, and digital learning experiences, we equip youth with practical knowledge to make informed and confident financial decisions. Our work focuses on middle school to university aged students from coast-to-coast. Joining PennyDrops means contributing to a future where every young person has the tools to achieve financial well-being.

Role overview:

We're looking for a Director of Marketing to grow and manage the PennyDrops national brand by specializing in and executing high-impact marketing campaigns within a specific functional area.

What you'd do

• Social Media Marketing: Manage social media channels creating engaging content.

• Graphic Design & Brand Management: Develop all visual assets and ensure consistent application of the brand identity across all materials.

• Video Content Production & Editing: Plan, film, and edit video content for various platforms and campaigns.

• Content Support: Support media and social content creation.

• Recruitment Assistance: Assist with marketing recruitment and onboarding.

Qualifications we look for:

• Must be a current Canadian university student

• Any degree welcome

• Communication Skills: Exceptional verbal and written communication skills, tailored to the chosen specialization.

• Relevant Experience: Demonstrable experience and skills (e.g., portfolio for design, analytics experience for social media).

• Technical Proficiency: Proficiency with relevant tools and platforms for the chosen specialization (e.g., Canva, video editing software, social media schedulers).

• Curiosity: A desire to learn and teach is vital.

Role details:

• 8-10 hours of work per week is expected

• All work is remote, save for a few in person events throughout the year

• You will work with fellow university students across the country, in teams ranging from 4-12 people

• Opportunities for awards, in-person experiences, recognition, and post-university jobs are available

  *While AI is a useful tool, we suggest not relying on it to fill out this application. We can tell when you do, and we'd rather hear your voice.